How to Incorporate UGC Into Your Inbound Marketing Strategy


This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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Ultimate Guide to User-Generated Content


User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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How Big Brands Get Permission to Use UGC

Convince & Convert

They are excited to have an e-commerce company that thinks digitally first. For Jon and his team, it’s not about making direct sales. The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale.

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New! Find and Share User-Generated Content from Instagram (& Beyond)


If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ?

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. We want our companies to outshine the competition.

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#SproutChat Recap: Company Culture Content

Sprout Social

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. Ensure Consistent Employee UGC.

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Bring on a team of your most trusted influencers to do the talking for you.

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right. This set the stage nicely for Greg and Adam to discuss their companies success in RTM. They also created a “digital brag board” in store to showcase some of the create UGC.

7 Tips for Reposting Instagram Stories & User-Generated Content


Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

7 Powerful Ways to Boost Conversions on Your Ecommerce Site


A brands website is a huge part of a company’s success. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success. Airbnb shows off inspiring UGC to entice viewers to travel to new locations.

This Overlooked Marketing Strategy Can Help You Succeed in 2019


Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Kimpton Hotels showcases pet friendly accommodations through UGC.

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15 Innovative Brands Using Technology to Power Their Content


The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

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Content-The Struggle is Real

Direct Marketing Observations

The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Finally, there’s User-Generated Content (UGC).

11 Creative Ways to Use Instagram Carousel Posts for Your Business


Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Check out how Chupi’s founder shares a throwback that shares her company’s journey. And what’s better than a single piece of UGC?

10 Social Media Predictions for 2019

agora pulse

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It’s time to get key stakeholders in your company behind live streaming. Takeaway: Invest in UGC.

EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Nielsen says that advertising from companies is trusted by 47% of global citizens.

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The Marketing Power of User-Generated Content


User-generated content equips marketing teams with one of their most powerful weapons in the quest for conversions: the voice of their customers. When given the chance to interact with UGC, shoppers convert at a rate of 2x on average.

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Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right


Trendjacking is a strategy used by brands in almost every industry and companies ranging from small, local business to large, international corporations. Trendjacking, when done right, can help you improve brand image and help your marketing team improve on other goal areas as well. .

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How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? That strategy is the implementation of user generated content (UGC). Why UGC is Important for Brands.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now


User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. What’s more – UGC can be used in email campaigns, product description pages, on your homepage, or on an in-store display. Takeaway tip: UGC can be a core pillar of your content marketing strategy.

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Why Your Facebook Ads (Desperately) Need Social Proof

agora pulse

User generated content (UGC) is the most persuasive type of content our businesses can obtain, largely thanks to the fact that it’s seen as the most authentic and trustworthy. As it turns out, the company has a massive delay on their orders—with backups on orders all the way from March.

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons. For food and beverage companies, people will likely want to see what they’re consuming before they buy. Guest Post by Denise Chan.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Why should we care about the company that makes our washing powder or bakes the bread we eat? This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack. Will it be using your products or is it a member of your team?

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9 essential social media management tools for marketers

Sprout Social

It also lets you assign the most relevant team member to handle specific messages and deliver exceptional customer service. Zoho Social is one of the best social media management tools for team collaboration.

How to Setup and Run an Ecommerce Referral Program


Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. Instead of offering significant discounts to grow their community, they feature their fans in their product pages and use UGC in abandoned cart emails to convert their audience who were close to purchasing. Encourage your followers to submit UGC of themselves using your product for a chance to win a reward.

10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

Outline your specific goals and make a momentum map/timeline for 2017 to keep you and your team on pace. How does your team need to be organized to achieve these goals? Leverage user-generated content (UGC) to tell your story. Don’t know how to find UGC?

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses


When you’re working with other brands on Instagram or reposting user-generated content (UGC), it’s really important that you shout-out to their account with the mention sticker. Last year, Instagram teamed up with GIPHY to build a library of high-quality GIFs on Instagram Stories.

Ultimate Guide to Instagram For Fashion


Shoppers are no longer limited to searching for an outfit by scrolling through endless studio photos on a company’s website. User-generated content (UGC). Sharing the why behind your company helps separate yourself from the crowd and create a personal connection with your audience.

Why Business Is About to Boom for Social Media Agencies

Convince & Convert

In those years, nearly all social media content was written (with a side order of UGC photography). Do you need a photographer as part of your social media team? Companies are going to start outsourcing more of their social Click To Tweet.

Top 7 Social Media Management Tools of 2018

Trusted by more than 800 Forbes 1000 companies, HootSuite offers an intuitive, user-friendly interface that’s easy to navigate and helps you seamlessly manage your social media content across various channels.

How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

Does your team even really know what it means? Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest. One of the easiest ways to do this is to incorporate UGC into your content strategy. You’ve heard the term social media listening , but is your brand doing it?

How to Use Instagram Stories Highlights to Wow Your Customers


Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. Skincare company @summerfridays does this often in their Instagram Stories Highlights.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. We’re a manufacturing company; technically, we build tools,” Marketing Associate Aaron Flick said. “On

9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. Remember this: Facebook is a public company. Further, it is also true that many company posts do not succeed on Facebook today.

The Ultimate Guide to Instagram Hashtags in 2019


A branded hashtag is a hashtag that’s unique to your company when using Instagram for business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Collect User-Generated Content (UGC).

How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

This August our team at Thin Pig Media experienced that thrill. As a Senior Social Media Manager at Thin Pig Media, I am lucky to work with Barn Pros, a company based in Washington State. UGC tends to gain the most engagement from our audience.

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What We Learned By Following 4 Pet Brands on Instagram Stories for a Month


Brands playing in the space are well received also, seeing as much as 295 percent more comments on their content when it featured an animal, no matter the company or industry putting out the content. The takeover of Instagram Stories is impossible to deny.

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My Internship Experience: A Summer at Pixlee


Editor’s note: this is a guest post from Lorenzo Siy, who joined the Pixlee team as an intern this summer for ten weeks. For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). If you aren’t too familiar with UGC, don’t worry – before learning about Pixlee, I wasn’t either.

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