Convince & Convert
JULY 23, 2015
On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. With so many uses for the emoji, the challenge and opportunity for companies becomes how to utilize them in a way that’s on brand and adds value to their overall digital content efforts.
Webbiquity SMM
AUGUST 27, 2019
Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.
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Buzz Marketing for Technology
JUNE 10, 2015
This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Use social media for M&A ideas in your product lines.
Koka Sexton
FEBRUARY 5, 2014
The entire event was wrapped in stories and insights about why this is one of the company values and why it matters (A whole blog post is to come about that). As for Sales Solutions, it’s inspiring to see how much the teams have grown over the year. Click on the “read next page” link to expand the Storify updates.
Convince & Convert
APRIL 4, 2014
The team then shared a series of photos with text embedded to explain how they were coping with the #nokeyboardnoproblem technology fiasco. The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. So, what can companies learn from this April Fools’ #nokeyboardnoproblem “fiasco?”
Convince & Convert
JANUARY 26, 2012
Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. Should companies also publish the rationale every time they send a targeted coupon in the mail to high efficacy consumers based on past purchase history? Maybe a Wiki? As a human being, yes.
Social Media Marketing
MAY 29, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
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