Pam Moore
JULY 9, 2018
Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I spent 15 years working in corporate America marketing in mostly enterprise brands as well as some technology startups.
Buzz Marketing for Technology
FEBRUARY 2, 2009
Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.
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Buzz Marketing for Technology
JUNE 27, 2008
d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.
Convince & Convert
MARCH 19, 2015
Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. The answer: a five-step process that any company can embrace.
Kikolani
JUNE 20, 2012
Increasingly, when companies want to hire a freelancer, they don’t ask around their network. I’m talking big, well-funded companies with fat freelance budgets. I mean Fortune 500 companies, fast-growing startups, and major national magazines. This is a guest post by Carol Tice. Post regular updates.
Sprout Social
MAY 18, 2016
Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. This particular report tells readers how quickly and effectively they respond to social media messages and how that stacks up to other companies. What Is Demand Generation?
Rebekah Radice
JULY 30, 2018
Think about it… if your company or team has a difficult time aligning sales and marketing, there’s a reason. The same holds true for your company and all other goals. Ensure that the social media goals you create are in direct alignment with everything your company is trying to achieve. White papers.
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