PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. Ability to monitor media coverage and brand mentions across a very wide range of sources.

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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Is social media ROI measurable?

ROI 231

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Anything that measures social interaction.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. Which News Sites Get the Most Social Media Engagement?

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Social Media Software + Silos=Trouble

SocialFish

The big thing these days is social media software–everyone wants to get into the game. I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011? Vocus added social media monitoring.

Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs?

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? What does the future hold for online / interactive / social PR? Vocus and Cision ) to the obscure ( Butterfly Publisher ). Try these 8 tactics to entice the media by Ragan.com.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs?

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Amy serves as social media editor for the St.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She also blogs at Social Media Paige.

Social media metrics, a video review

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment.

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

In few professions has the emergence of social media been such a double-edged sword as public relations. On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success.

3 Amigos of Content Marketing and a Muy Bien eBook Strategy

Convince & Convert

Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. Image via BigStockPhoto.com.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. And furthermore the path is unique to each company.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. And furthermore the path is unique to each company.

Data 130

Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. Image via BigStockPhoto.com.

The Fight for the Future of Influencer Analytics

Convince & Convert

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah.

Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. Is the media going to call us? This works best if we can find a trending angle —as you can see my company follows our own advice and earned 1,000 new visitors with this release. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. Blog Promotion media releases press coverage press release

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple.