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How to analyze customer sentiment to improve customer experience

Sprout Social

73% of customers want companies to recognize their unique needs and expectations. That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis?

Sentiment 109
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2023’s Top 11 Social Media Management Tools For The AI Age

Keyhole.co

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game.

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Battling burnout as a social media manager

Sprout Social

It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. . By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. That’s the whole point of social, right?

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10 AI marketing tools your team should be using in 2023

Sprout Social

Companies are investing in these tools to get more out of their efforts. And social data is at the center of many marketing transformations. Sprout Social Sprout Social’s AI capabilities make it one of the most intuitive marketing tools on the market. Use Sprout’s AI-powered capabilities for: Business intelligence.

Team 86
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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 108
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Balancing social resources across multiple business lines

Sprout Social

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 100
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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 112