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February Social Media Trends

Ignite Social Media

Let’s break down the February social media trends. While on the surface this may seem like something only California residents and businesses need to pay attention to, the law affects any company that can serve a resident of California. LinkedIn Merges Elevate with Company Pages. We also saw several updates from Pinterest.

Trends 117
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Majority of Arab Youth Express Concerns About the Impact of Social Media Addiction on Mental Well-being

Bill Hartzer

The survey, conducted under the theme ‘My Lifestyle,’ unveils a concerning trend, with 74% of young Arabs admitting to struggling to disconnect from social media. Interestingly, a majority of Arab youth (92%) believe that major tech companies like Meta, Apple, Netflix, and Google wield too much power.

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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 112
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New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the sampling has been consistent since 2009 , and as we always say in my business, the trend is your friend. In the case of The CMO Survey, and for social media expenditures in.

Research 156
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Five 2021 Social Media Predictions That are “So 2020”

Ignite Social Media

With murder hornets , African dust storms blanketing Puerto Rico, and a biblical plague of locusts representing just a small sample, 2020 was the WTF of years. Continuing to follow the notorious trend of building copies of the competition (Stories, Reels , etc.), Seriously, contact with aliens would have been too predictable.

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 130
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Is Facebook Fan Growth for Brands Slowing Down?

Ignite Social Media

We took a sample of 47 Facebook pages to see if we saw a similar trend. On average, the pages in this sample grew at a median of 1% over the course of a year and a mean of 5% (there were some outliers, especially with smaller pages). The conclusion was that growth is flat. We also looked at the top brand pages on Facebook.

Brands 181