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Survey: Third of Companies Use Social Media to Promote Their Business

Bill Hartzer

Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. As companies emerge from 1 of the steepest economic downturns in history, they understand the significant reach and importance of using social networking to market and rebuild their organizations.

Survey 103
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2011 B2B Marketing Trends

Webbiquity SMM

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on Technorati. Post on Google Buzz.

B2B 185
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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Convince & Convert

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. Are you trying to build community and kinship around your company? Sample Headlines Include ….&#. For new blogs, I recommend writing 50 sample headlines before you write one post. “This Blog is About __.

Questions 148
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Cranberry Launches PeoplePond.com Search Engine Optimization for People Service

Bill Hartzer

Cranberry , a company led by led by Internet visionary David McInnis (formerly of PRWeb ), has launched PeoplePond , an Internet service that provides search engine optimized (SEO) profiles and online identity verification services for individuals. Here are a few sample profiles from PeoplePond: Tony Wright. Share this on Technorati.

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Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. And those are just from the first chapter.

Review 152
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Public Relations becomes Community Relations – Social Media

Laurel Papworth

Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on. But tomorrow, the company that manages say, the largest community of women in the right demographic online, becomes a public relations company.

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Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

Vitrue “manages&# 45 million fans, so sampled that data to look at wall post impression to fan ratio. They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). Technorati Tags: Australia , cpm , Facebook , Marketing , Monetization , revenue , ROI , social media , social networks , value.

CPM 77