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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113
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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 131
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Entrepreneurs: Software and Apps I Use

Jon Loomer

My approach to paying for software is much different these days. Synthesis is from Copyblogger , the same company behind Genesis Framework. Memberium: When I created my first membership site, it was hosted on Customer Hub, software created by Infusionsoft. Make sure you pick the right membership software in the beginning.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. More often than not, clients didn’t buy it. They still don’t.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Sample code: utm_source=facebook. Sample code: utm_medium=paid_social. Sample code: utm_campaign=summer_sale. Sample code: utm_term=social_media. Sample code: utm_content=video_ad. So, using all the sample codes above, the link with UTM parameters would be: [link]. UTM code: utm_source. Campaign medium.

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How to Write a Request for Proposal: A Detailed Guide

The Realtime Report

Many professional agencies, manufacturing companies, and other businesses find themselves sending RFPs at one point or the other. A request for proposal which is sometimes also called a request for quotation (RFQ) is a document that a company issues to a supplier. Introduce your company and what you’re all about. Introduction.

Proposal 185
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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. The concept of a “stack” illustrates how the software above should seamlessly work together (and not be siloed).

Marketing 125