Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?

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10 social links you need to bookmark

Direct Marketing Observations

4) The Social Media Group this past week rolled out the “ Social Media RFP , which is essentially a working document on what companies of all sizes should be looking for when hiring a social media consultant or firm. Content. We’re either creating it or consuming it.

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Finding The Perfect Pitch

Twist Image

Lastly, if you're a smaller brand looking to grow, ensure that you have the resources within your company to not only manage this bigger relationship but that you have the time, energy and finances to work with an agency partner that has, traditionally, worked with bigger clients. There is no reason for any brand to request that fifteen agencies take part in a RFP process. The RFP process is about finding the smartest partner. Pitching new business is never easy.

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How To Hire A Marketing Agency

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I once heard an insurance company ask their agency to figure out who is the best at selling insurance online and beat them. My only thought was, "why look at who sells insurance best online, when you can study Amazon - a company that is proven to be one of the best players in selling online. At the end of the day, both the brand and agency don't succeed when both companies are not firing on all pistons. The process of hiring a Marketing agency feels old.

Monday Roundup: Standing Out

Waxing UnLyrical

Why: In this guest post for WUL, Kirk Hazlett provides a real world example of how creating a corporate environment that empowers leads to passionate employees who make a company stand out from the crowd. Updating your RFQ or RFP form.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Yet another post about 2018 B2B marketing trends?

The State of the Bot Going Into 2018

Twist Image

Most contact centers go through a formal RFP/tender process for new investments, and because chatbots got lots of mainstream media attention in both 2016 and 2017, budgets have indeed formed in 2017.

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DigitalPR Chat #1 Content and KPIs

Proactive Report

A Tech company paid influencers to create and share content with their networks. Too many organizations and companies measure sales only. My # contentmarketing RFP questionnaire can help you decide bit.ly/1SxTuOq{.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. But “sound” judgment needs to back up every tactical path taken – and not just when a company is in a crisis mode.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Managing the RFP Process.

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Companies consider knowledge workers among their top talent and are looking for ways to improve their effectiveness. The participants asserted that aside from occasional use of some formal company-wide business processes such as expense reimbursement and procurement, they did not use any formal business processes. The knowledge worker is the owner of the personal work process, whereas the company process is perceived to be “automated” and without an owner.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well.

IT'S NO LONGER OUR DECISION

Myrland Marketing

What has changed are the tools, and people and companies are struggling to learn and use them effectively.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m an investor in that company, just duly noted. The company does a lot of stuff.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m an investor in that company, just duly noted. The company does a lot of stuff.

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Where are these people who are creating these RFP’s getting that from?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? Yes, there are different reasons for different companies to adopt different technologies at different times. How should companies evaluate success? But wouldn’t companies be better off if they didn’t need consultants?