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JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The All Facebook post was updated about the violation on Friday August 14th so I can only assume that JVC USA and RFI Studios were notified as well. If that is the case then larger companies do in fact have an advantage. So what gives?

RFI 156
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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?

RFP 159
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Finding The Perfect Pitch

Twist Image

After years of building teams and pitching new business, you come to realize how subjective and arbitrary the process is. Prior to the formal pitch and being chosen as one of the three agencies that make it down to the finals, there is usually a quick RFI phase where the brand can better understand the agency. Commit to the process.

RFP 106
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How To Hire A Marketing Agency

Twist Image

The brand should send a creative brief over and sit in as the agency team reviews the document and discusses initial strategies and areas that might be interesting to explore. I once heard an insurance company ask their agency to figure out who is the best at selling insurance online and beat them. It's a team effort.

RFI 101
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Social Media RFP: Best Practices and a Free Template

Hootsuite

Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. The RFP process provides a way for a company to vet ideas and providers before committing to a significant collaboration or long-term agreement. What’s the difference between RFP, RFQ, and RFI?

RFP 143
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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Companies consider knowledge workers among their top talent and are looking for ways to improve their effectiveness. At the end of each cycle, the results were checked in a validation segment that involved the participants, and then reviewed by the project team.