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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future.

Retail 52
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New Report: E-Cigarettes in Kid-Friendly Flavors Remain Widely Available Three Months After Deadline for FDA Action

The Realtime Report

Under a federal court order, the FDA faced a September 9 deadline to rule on applications from e-cigarette companies to keep their products on the market. This scan provides a snapshot of the current e-cigarette market and is not intended to be a representative sample of stores nationwide or online.

Report 172
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February Social Media Trends

Ignite Social Media

While on the surface this may seem like something only California residents and businesses need to pay attention to, the law affects any company that can serve a resident of California. We took a sample of 47 Facebook pages and, on average, the pages in this sample grew at a median of 1% over the course of a year.

Trends 117
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. While going dark is safer (if you’re not a retailer), it’s not likely to provide any long-term benefit.

CPM 175
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The Old-School Marketing Approach I Swear By for Growing My Business

Buffer Social

During my first year in business, I would go to art shows and set up a table filled with product samples and business cards in the hopes of getting people to sign up for our email marketing list. I’d even go to Washington Square Park once a week with a bag full of sample jars and business cards to hand out to strangers.

Sample 71
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Survey: Third of Companies Use Social Media to Promote Their Business

Bill Hartzer

Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. As companies emerge from 1 of the steepest economic downturns in history, they understand the significant reach and importance of using social networking to market and rebuild their organizations.

Survey 103
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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.