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The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Which social media platforms are most effective at influencing buyer behavior? Social Media Use in Big Companies.

How to Find Influencers on Twitter

Razor Social

Who are the key influencers in your industry on Twitter that you need to connect with? By identifying and building relationships with influencers you will have many benefits – Get your content shared, form partnerships, generate business and much more. Find the influencers!

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Engaging with the Wrong Influencers. Do background research.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message. Thanks for the research, Tamar.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale.

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.

5 Smart Habits for Staying Up-to-Date on Influence Marketing

Convince & Convert

Add that to the fact that influencer marketing is constantly evolving, and marketers have a really stressful job on our hands. The fact that I may overlook an important post or research report sometimes keeps me awake at night.

Open Research: A Framework for Social Analytics

www.web-strategist.com

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. Following and researching your competitors on social media presents unique opportunities. You could end up finding a new influencer or source of third-party content. Doing your research pays off.

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Two Cheers for Facebook’s Celebrity Influencer Crackdown

SocialTimes Facebook

When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? The implication is that Facebook wants brands to pay to amplify their influencer posts. non-promoted) posts by influencers are likely to lose currency in the News Feed.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Company websites: these are of course at the core of digital marketing.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Identify the key influencers in your market.

Why Digital Influencers Can Explode Your Company’s Bottom Line

Writtent Blog

The internet has fundamentally changed the way consumers discover information and connect, and one of the most significant ways is the rising concept of digital influence. What Are Digital Influencers? Simply defined, individuals with online influence are “ digital tastemakers.

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Interview with Social Media Influencer: Gianfranco Cuzziol

Social Media Citizens

G: How would you define a social media “influencer”? GC: I define influence as being able to change other people’s behaviour or thoughts. Real influence also means that these actions are spread onwards to stimulate conversations in the wider community.

Social Scoring and Peer Influence

Geoff Livingston

Scoring systems encourage people to build wide networks to foster reach and create the perception of influence. The highest scoring “influencers” like to think they deliver widespread impact with their followings. In actuality, that influence lies closer to home.

Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

Anderson is the founder and managing partner of Anderson Analytics , a full-service market research consultancy that takes a “next generation” approach to research by fusing advanced analytics and traditional methodologies with leading edge technologies. Tom H.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. How is our market share today vs. a year ago, and how will a new program help influence that?

How to Reach Audiences and Influencers Through Their Egos

Convince & Convert

A company starts a blog to write exclusively about itself and how amazing its products are (this is unfortunately the most common kind of corporate blog). But the trick is to ignore your own ego and embrace the egos of your audience and external influencers. Influencer Ego.

Social Media Marketing Has a Major Influence on Moms’ Buying

Pamorama

Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

As many of you know, I’m working with influencer marketing platform, The Shelf. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform. Now that I’ve given you all that history, I can tell you what I know now: Do your research!

Klout and the Reality of Return on Influence

Convince & Convert

Jay: Which brings us to today’s book, Return On Influence. There was a reason why nobody in social media has written a book about the nature of influence. And then Jay, I started hearing about all these companies that were actually using it. What Defines Influence?

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Interview with Social Media Influencer: Robin Fray Carey

Social Media Citizens

G: How would you define a social media “influencer”? G: How do you measure the influence? G: Who/What is influencing you on Social Media Properties? R: Hmm, many of the members of the Advisers on Social Media Today , and fellow members of Society for New Communications Research.

The Best Research Tools for Finding Kick-Ass Content

ProBlogger

Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. The post The Best Research Tools for Finding Kick-Ass Content appeared first on ProBlogger.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

They optimize their LinkedIn company profiles. In a nutshell here is what you must do… Do your research. Do your own research and make decisions based on what social networks, strategies and tactics will help you achieve your goals and enable you to best serve your audience.

How to Identify and Engage with Influencers Using GroupHigh

Razor Social

Consumers tend to trust an influencer more than an advertisement. Companies are increasingly realizing the importance of influencer marketing and are using it to extend their brand reach and bring in more customers. micro influencers). Building your own influencer network.

Five Social Media Trends for 2016

Spin Sucks

Influencer Marketing / Influencer Outreach. Social media marketing continues to evolve this year and influencer marketing plays a significant role. Whether you love it or hate it, influencer marketing WORKS. By Aaron Lee.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. Company retreats. Use Instagram Stories to do research and interact with your community. 10 billion. That’s the number of videos people watch on Snapchat every day.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value.

Which Metrics Do You Need in Your B2B Influencer Program?

Simply Measured

This week, our marketing team worked on refreshing our influencer marketing strategy. These metrics are specific to SaaS companies who sell a service and are sales- and funnel-driven in strategy. . Pro Tip: You should also create a custom link for each influencer.

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How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

We’ve partnered with the folks at Pocket , who’re a huge part of our curation process, to share our research and lessons with you about how to build a remarkable (and remarkably effective) content curation strategy. Gain influence. How great is the Internet!

Interview with Social Media Influencer: Dr. Dave Chaffey

Social Media Citizens

Dave has worked with a number of companies including 3M, BP, HSBC. You can follow Dave on LinkedIn or Twitter : G: How would you define a social media “influencer”? D: The adoption of Facebook, Linked In and Twitter means that today everyone is an influencer!

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

PayPal Research Shows Strength of Community Trumps Popularity

Geoff Livingston

This era of weblebrity seems caustic at times with companies, nonprofits and individuals chasing personal brands for their time. Yet, as we dig deeper we see that real influence online does not necessarily tether itself to the most well known, rather the most engaged.

HOW TO: Gain Twitter Influence

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Sarah Kessler View Comments HOW TO: Gain Twitter Influence email share email share Do you like this story? The Digital Influencers Series is supported by Waggener Edstrom Worldwide (WE).

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Pew Research ).

How to Grow Your Blog by Interviewing Influencers

ProBlogger

An effective way to generate the interest of your readers is to conduct periodic interviews with influencers in your industry. The following tips should help you to gain a clear sense of how to leverage your blog with influencer interviewers that will keep your readers coming back for more.

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Social Networks Have Little Influence on What You Buy Online

Pamorama

The company has been playing catch-up when it comes to the social Web. But the results of a new Goldman Sachs survey should give the company some short-lived peace of mind. Google is very worried about the growth of Facebook, and with good reason.

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