Challenges in Everyone in Your Company being Social

Buzz Marketing for Technology

Some of this training will be generic to all companies and some will have to be very specific to each company. In the last post called Just 4 People doing Social Media? we discussed how social media like email will eventually be in the hands of everyone in your organization.

A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Using Facebook’s own description for this resource: “Grow is a content and events programme that shines a light on people, companies and trends challenging the status quo.”. This is a repository for more “big event” types of occasions, e.g. Cannes Lions and Facebook Summit.

Linkedin Update: Linkedin Products & Services Page To Be Removed


On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! In its place, Linkedin is recommending two alternatives to share information about your products and services: Company updates. There is not central repository where they can all live.

Why An ERP Performs Better In The Cloud

The Realtime Report

The reason you’re putting tools like ERP finance in place is because you want your company to grow. Since an ERP is basically a repository for all your company’s data, the security of the system is a paramount concern. Why An ERP Performs Better In The Cloud.

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

As digital communications platforms change the way people communicate with each other, businesses have tried to keep up, using new capabilities to give customers more choices in how they interact with companies. The company was sold in 2006 to Avid Technology (Nasdaq: AVID).

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Can You Trust Anything Mashable Says

Convince & Convert

I get it that every company is an ersatz media company today. But do we really need information providers who actually ARE media companies to totally facilitate the blending of news and promotion, just to make a buck? Social Media Controversies Addressed, Fresh Each Week.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

But as companies grow, and produce more content, their needs may become more sophisticated. Includes team collaboration calendars, content project management, a content repository, integration with, and content performance analytics.

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Top 10 reasons to use WordPress [Beginner’s Guide]


So, Imagine the power of WordPress even the big companies, for example, The New Yorker, BBC America, Tech Crunch, Bloomberg Professional, Sony Music, MTV News, and much more use WordPress to represent their services to the customers. Firstly you can use free themes from the WordPress repository and can build a beautiful website. There are many companies such as ThemeForest and Colorlib. Facebook 0. Twitter 0. LinkedIn 0. Pinterest 1. 1 Shares.

How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward.

The New Competition: For-Profit Communities with Deep Pockets


After going down that rabbit hole, I saw this headline from the Washington Post : “Large companies need to disrupt themselves or be disrupted.”. A third of the nation’s doctors are members now, and the company says half of U.S. Reposted with permission from the Avectra Blog.

5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

Waxing UnLyrical

Source reusable images from image repositories like Pexels and Pixabay. If you want to schedule GIFs ahead of time, or add them to your curated content, you could do that on DrumUp , a content management app (disclosure: DrumUp is a client of the Godot Media, the company I represent).

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers?

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Does My Business Need to be on Twitter?


Promote your company and your content, and Get Noticed! It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow.

3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

I recommend that you start building a repository of posts before you start pitching so you can be ready to submit them as soon as you get the green light. Some require content to be exclusive; for example, Fast Company requires content to be exclusive for at least 24 hours.

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5 Ways To Streamline Your Business and Improve Workflow

The Realtime Report

It saved more than $50 million a year by moving to PDMLink as its data repository and data management tool. Your company can save money, too, by shifting to one tool instead of using different software tools for separate functions in IT.

ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

But wait, before you start lumping cloud-based ECM with other digital repositories like Google Drive and Dropbox, let me explain further. The moral of the story is that companies shouldn’t be looking at the cloud with such beleaguered interest. Guest Post by Jeff Frankel.

How the Pin Collective Could Reinvent Pinterest for Brands

Ignite Social Media

At first glance, Pinterest is essentially a digital scrapbook, a repository of things people would like to either have or do—a collection of curated odds and ends, inspirational quotes and ideas.

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4 Reasons to Use Social Enterprise Networks for Business


In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”.

Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

Here’s what I said: Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Image from

25 Questions I Ask About B2B Content Marketing

Convince & Convert

Here are 25 of the questions I’ve been asking to B2B companies about content marketing. Are you using platforms like Captora to accelerate and extend your search-friendly content repository?

Association Social Media: National Business Officers Association (NBOA)


NBOA’s LinkedIn Group , Company Page and the CEO’s personal profile have some of the organization’s highest followings, but yield very little data. The LinkedIn Company Page is used primarily for NBOA announcements (upcoming classes, conferences, deadlines, etc.).

Social Media Is CRM

Social Media Network Marketing

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social Media lends itself to Customer Relation Management.

Build Backlinks – 14 Easy Ways

Convince & Convert

You want these to be search terms for which you want to be found, not your name or company name. Build a company profile, as well as individual profiles for key employees and founders. Create a custom YouTube channel for your company.

Creating a Hub for your Social Media Presences


Big companies are aware of this. While this may sound silly, most companies do this. It’s essential to have a hub for your social media presences, an online repository that provides information about your organization and where can people interact with you.

How ‘Google AMP’ & ‘Facebook Instant Articles’ Integration With WordPress Will Transform The Internet?


Automattic, the parent company of WordPress, has introduced an AMP plugin which would enable Google AMP for your website. You can download the plugin from GitHub repository. A decade back, it just used to be about keywords, keywords, and keywords.

David and The Goliaths of the Job portals!

Atom Thought

The one with the largest repository of resumes? Showcase your company through a multimedia enabled microsite Free.

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

The MLB buys what they buy, and the Twitter acumen of the company has a zero percent impact on whether Derek Jeter swings their wood. But that doesn’t stop the agency (presumably), the company, and ClickZ from proclaiming the unmitigated success of the effort.

How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert acts as a secondary repository for Wikipedia and Wikisource that records statements and their sources, which in turn helps in reflecting the diversity of information available and ensuring that it is verified.

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15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent Blog

Did you know that 88% of businesses are now engaging in content marketing, and the average company spends 31% of their marketing budget on creating fantastic content? If your company has a top-of-the-funnel problem, capturing more traffic could be as simple as hosting a webinar.

8 Tips for Successful Business Blogging

Ari Herzog

This is a question that many companies both new and old often struggle with when deciding to start a blog. If you already have a company website, then you may want to set up [link] or [link]. If you have a company website, your blog should match it and include the same look and feel.

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How ‘Google AMP’ & ‘Facebook Instant Articles’ Integration With WordPress Will Transform The Internet?


Automattic, the parent company of WordPress, has introduced an AMP plugin which would enable Google AMP for your website. You can download the plugin from GitHub repository. A decade back, it just used to be about keywords, keywords, and keywords.

You Don’t Own My Family History – I Do

Stay N' Alive

Facebook , for instance, stores your social graph (in this case your friends) in one database – sure, they provide an API to share those friends and let you store them in your own database and retrieve updates via a real-time interface, but the central repository is still on Facebook’s servers. In this way the web is the database, not any single company. The entire family tree should come from the web, not any single database or repository.

#SproutChat Recap: Multimedia Management

Sprout Social

But with multiple content stakeholders and workflows, how do social media marketers efficiently maintain a repository of cohesive, visual assets? A5 Personally gifs, for company I would say multiple image worked well recently #SproutChat. Marketers know that multimedia has the power to exponentially increase a brand’s social footprint.

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent Blog

According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns.

Do you need to own your community?

Jeff Esposito

In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. Companies like Constant Contact and Aetn a do a great job with their own “owned “communities.

Instagram Does the Two Step - And Steps In It

Social Media Marketing

there seemed to be a bright future for this repository of images. And just like that, the photo sharing app market is up for grabs. It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. Google Wave can also be used for customer service, web site/blog creation, an idea repository, etc.

PR Measurement – What to Measure

Proactive Report

Figure out what the major bottom line objectives are for your business, company, client or situation. Make it a repository of all your content: news, bios, video, images, product information, fact sheets and social accounts. Post it on your company newsroom.

70+ Resources on How to Start a WordPress Blog


First a list of sites where you can create a blog online, on another company’s site (even if you use your own domain): (hosted WordPress; in contrast, we will be discussing installing your own WordPress); ; (discussed a bit, above); and.

Six Links Worthy Of Your Attention #155

Twist Image

You may not know other open services like (an open version of Google Maps ) and CommonCrawl (an open repository of the web''s contents), but collectively, tools like these create a ''shadow'' version of the Internet tools on which we rely (think OpenOffice versus Microsoft Office ). "Big data for the people (Google) vs. big data for companies. How could a company that controls the online social interaction of 500 gazillion people ever lose relevance?