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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113
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The Most Popular Social Networks of 2021

Ignite Social Media

million users Reddit comes in last with 43.3 It’s certainly a force to be reckoned with, and the company has rolled out several advertising advancements to ensure that not only are users enjoying the app, but so brands can capitalize on its popularity as well. #5 Opposite of Pinterest, the majority of Reddit users are Male (25.1

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

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When AI is everywhere, invest where it counts

Sprout Social

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy.

Software 119
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FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between. is for Cool. Sometimes, this makes for a nice fit.

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Need a dose of inspiration for 2022 planning? Join us at our next digital event

Sprout Social

As we close out 2021 and start planning for 2022, now is the time to step back, reflect and find the inspiration you need to bring your team into the new year. Bring your team, get inspired and get ready to maximize your possibilities together. Want ideas on how social can make a bigger impact for your business?

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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . The social applications for corporate communications are unique, so you’re better off tailoring your development plan to your business or team need. Social listening.

Skills 128