Audiense

JULY 3, 2018

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles.

Social Networking 92

Social Networking Strategy Adwords Marketing 92

Ari Herzog

JANUARY 5, 2014

With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that?

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

Process 205

Process Analysis Compete Data 205

Small Business Mavericks

SEPTEMBER 11, 2011

Does your company need its own private social network? Let’s talk about why you might want a private social network. It could serve, if anything, as a huge morale boost to your company. Another reason you might use a private social network is for training purposes. Remote collaboration.

Social Networking 87

Social Networking Collaboration Training Small Business 87

The Realtime Report

SEPTEMBER 4, 2012

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Moreover, many companies have not yet implemented policies, procedures or training to help mitigate those risks. Managing the Risks From Social Media: Identify, Assess, Mitigate, Evaluate .

Reputation 175

Reputation Company Social Media Policies 175

Sprout Social

JANUARY 10, 2024

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Complaint management is the process of handling customer complaints within an organization. Mishandling complaints could harm your company even more than the complaint itself.

Reputation 103

Reputation System Brands Knowledge Base 103

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

B2B 225

B2B Social Media Marketing Influencer 225

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. Expanded reach: People follow people rather than companies.

Examples 136

Examples B2B ROI Analytics 136

Direct Marketing Observations

JANUARY 25, 2012

I’ve actually done business with people that I’ve never met face to face, but talk to everyday through my various networks. Even better, I got a job referral from someone that I never met face to face until after I started working at his company. The whole process occurred via Twitter and phone conversations.

Social Networking 212

Social Networking Avatar Fashion Meeting 212

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

Strategy 130

Strategy FAQ Guidelines Policies 130

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Facebook’s Historic User Data Runs Deep.

Strategy 130

Strategy Facebook Travel Marketing 130

Oktopost

JUNE 2, 2022

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Meet Shoshana Kordova.

Products 125

Products Twitter Marketing Real Estate 125

Socialized

JANUARY 23, 2021

billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. users had employed a regular messaging application to connect with a company, as per a Facebook commissioned report. users told a company to book or buy. Give Personal Touch.

Facebook 130

Facebook How To Issues Loyalty 130

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Hashtag 101

Hashtag Analytics LinkedIn Content 101

Ignite Social Media

MAY 19, 2021

It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests. The company has already indicated it will take months to launch on Android.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

NOVEMBER 16, 2023

Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges. Jump ahead: What Kind of Social Data Can You Analyze? What Are The Key Components of Social Data Analysis?

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. However, all that seems set to change, as the company has announced a series of changes to the platform that are worth keeping an eye on. Twitter’s New Features.

Features 171

Features Twitter Strategy Badge 171

Koka Sexton

FEBRUARY 6, 2023

In that time, I went from the social marketing guy into a public speaker, evangelist for social marketing, thought leader for social selling and an inbound lead generator for the company. Dreams do come true and I am moving on to focus a whole lot of energy for LinkedIn to grow their social marketing groups.

LinkedIn 52

LinkedIn Energy Groups Groups 52

Oktopost

FEBRUARY 13, 2023

As social media continues to play a vital role in the way businesses connect with their customers and promote their brand, the need for powerful and efficient tools to manage and create content has never been greater. This integration also equips advocates with customized posts that allow them to easily promote the company in their own voice.

Social Media 62

Social Media Tools Content Social Media Management 62

Audiense

OCTOBER 11, 2018

Social is part of all our lives and is key to the success of businesses. The data extracted from social networks and the insights derived from them should be vital in the decision-making processes of companies, resulting in a more customer-centric approach. PR has certainly been impacted by social data.

Data 107

Data Metrics Social Networking Influencer 107

Oktopost

APRIL 14, 2023

Post Wizard: AI-powered text editing for social media posts Writing, editing, and tailoring social media posts to multiple networks is time-consuming, and writers often get stuck in the creative process. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. Probably not.

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Mindjumpers

JANUARY 14, 2011

In my previous post, I have given an overview of the changing trends in social media. This post explains the process of changing trends and how it actually influences business model. Take a look: Social networking: Connect, Share, Engage. This helps their customers to know their company services better.

Trends 245

Trends Influencer Social Media Forums 245

Buffer Social

AUGUST 3, 2023

We are a small team on a mission to help innovative companies grow their businesses – and along the way, we're championing a more human way to work. And at Buffer, we’re always looking for ways to improve our processes (as seen in our four-day workweek , transparency , and remote work approach).

Applications 79

Applications Team Project Startup 79

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 129

Reputation Tools Brands How To 129

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 92

Analysis Examples Report Tools 92

Webbiquity SMM

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Communicate clearly.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

DECEMBER 20, 2011

But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Social media/network-referred traffic. Nine Blog Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Mindjumpers

OCTOBER 14, 2014

Here’s how your company should act before, during and after a social shitstorm. In the first place you need to make sure, that you are up-to-date with your social channels. After the storm: Once you have lived through and survived the crisis you should restore the complete process. Before the storm: Listen and prepare.

How To 254

How To Guidelines Social Media News 254

Oktopost

FEBRUARY 17, 2021

In the era of WFH, business communication platforms like Microsoft Team are mission-critical for driving operational and organizational processes for any department. Oktopost helps you enhance the visibility of the company content both internally and externally. How does Oktopost Employee Advocacy for Teams work?

Microsoft 90

Microsoft Team B2B Module 90