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How PR and Social Media Can Work Together

Webbiquity SMM

So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

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Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. By Peter Caputa. Repeat after me: .

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. The Top Free Press Release Distribution Sites by BigNews.biz. ** 5 stars.

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How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

Social bookmarkingBookmark and share all of your content at two or three social bookmarking sites daily. Social networking – Pick two or three social networks and be active on those networks about an hour every day. Is this hard?

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Monitor Your Brand Online-Part 1

Harp Interactive

Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored. Channels You Need To Monitor: The key to managing your online reputation is a comprehensive daily monitoring of various platforms like: Social Media Platforms (Facebook, MySpace). Press releases. Trademarks.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Check out Twitter as a way to show a company’s personality.