Remove influence

10 Tools for Measuring Your Social Media Influence


Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. Essentially, influence is the art of persuasion — the ability to cause a change in mindset or actions so someone thinks or behaves in a certain way. PostRank.

Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

G: How would you define a social media “influencer”? T: Anyone who is active on a social media channel of any sort is an influencer. Conversely, they can also be influenced to some degree. So to me, and more and more savvy marketers, influence is defined on a sliding scale.

Trending Sources

Interview with Social Media Influencer: Dr. Dave Chaffey

Social Media Citizens

Dave has worked with a number of companies including 3M, BP, HSBC. You can follow Dave on LinkedIn or Twitter : G: How would you define a social media “influencer”? D: The adoption of Facebook, Linked In and Twitter means that today everyone is an influencer!

How Fortune 100 Companies are Leveraging Social Media [Infographic]


link] Michael Borowiecki I'm a little surprised at how low the average number of accounts there are per company in each of the social media sites. link] reBlog from How Fortune 100 Companies are Leveraging Social Media [Infographic] « [.]

Thoughts from Conversation with Klout CEO Joe Fernandez

Geoff Livingston

The interface, badges, classifications and the way it looks is important to encourage people with lower scores to develop more influence. It’s well marketed at this point, and as a result, has an opportunity to become the top influencer measurement.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric.

5 metrics to track on Twitter

Akamai Marketing

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

100+ Social Media Monitoring Tools


Alterian’s social media engagement solutions make it easy to listen to the conversations taking place about your company and brand on the Internet. $. Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. You do it by cultivating quality relationships with influencers across the Web. What is being said online about my company? PostRank.

How Women Use Social Media [Infographic] | pamorama


Failing to put your company in front of that massive market would be a huge waste of an opportunity [link] Tweets that mention How Women Use Social Media [Infographic] | pamorama — [.] Women have been able to spread word of mouth influence better then men will ever.

Fans, Followers, or Subscribers: Which Are Better For Brands.


20% of consumers say they have followed a brand on Twitter to interact with the company — more than become e-mail subscribers (14%) or Facebook fans (13%) for the sake of interaction.

Calculate the Value of Your Facebook Page


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20 Top Twitter Monitoring and Analytics Tools


This powerful tool can help you measure the influence, popularity, velocity, and generosity of your Twitter account. From there, it analyzes the data to find indicators of influence and helps you interpret the data.

100+ Social Media Monitoring Tools

Alterian Alterian’s social media engagement solutions make it easy to listen to the conversations taking place about your company and brand on the Internet. You do it by cultivating quality relationships with influencers across the Web. PostRank offers both free and $ plans.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get.

How to Monitor Your Brand Using Twitter Search


pamorama marketing, life, social media Home About Bookshelf Links Contact How to Monitor Your Brand Using Twitter Search by Pam Dyer on February 24, 2010 Share More and more business and organizations are beginning to realize that Twitter is an excellent (and free) way for them to monitor how people feel about their brand, company, or product. His company, Inbound Zombie , helps small businesses and nonprofits get more customers, build communities, and increase awareness.

Measuring Social Media ROI


pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media.

16 Free Must-Read eBooks About Social Media


pamorama marketing, life, social media Home About Bookshelf Links Contact 16 Free Must-Read eBooks About Social Media by Pam Dyer on February 3, 2010 Share Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. It includes a look inside Humana’s social media “Chamber Of Commerce” and how their interdisciplinary team is driving social media efforts at their company.

35 Great Social Media Infographics


Building a Company With Social Media 26. Make Social Media Work for Your Company 35.

Social Media Optimization Tools

Companies invest a lot in building their brand, so this tool is helpful both for creating off site promotion channels as well as guarding against brand name squatters. If you sign up for the PostRank Analytics service, you can incorporate Google Analytics data with social engagement metrics.

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Coca-Cola's Shrewd New Social Media Policy


For the most part, companies have made up their approaches to this new medium as they went along. As a result, many companies are just beginning to develop corporate social media policies. Follow our Code of Business Conduct and all other Company policies.

The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Because most companies know their open rate, but they do not know whether it’s any good in comparison to other companies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Creating and calibrating a social media strategy for any company should follow the same process. The difference is actually very small, as the goal of social media is to make big companies act like small ones.

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company.

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Average Age of a Facebook User? 38. [Infographic] | pamorama


Even more interesting is that 61% of Facebook users are now older than 38 — the company has come a long way since first launching exclusively to an audience of college students. pamorama marketing, life, social media Home About Bookshelf Links Contact Average Age of a Facebook User?

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Social Media: A Cheat Sheet [Infographic]


pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest?

Ford Ditches Auto Shows for Facebook


The company will launch the car with a campaign that focuses on drivers’ real-world experiences, rather than with glamorous TV ads.

Facebook Advertising: Brands Can't Buy Enough | pamorama


My company, which spends a huge amount on advertising, we spend every nickel we can on Facebook.

Social Media Strategy: State Farm Insurance | pamorama


Thul encourages other businesses to be inclusive about who you involve in your company.

How Kodak CMO Jeff Hayzlett Uses Twitter


The company is in the throes of repositioning itself as a B2B, and you can tell that he really loves his job. He’s a wonderful communicator, letting people know what he’s doing and creating attention for the company.

Social Media From A to Z: A Glossary


B BackType : BackType is a social media analytics company that helps companies measure their social engagement. It offers both a free and a paid platform for individuals and companies who want to host an online video show.

12 Social Media Marketing Myths


Many companies are finding that these tools don’t live up to the hype, especially small businesses. The companies that choose their weapons wisely and give it their all are the ones that succeed in the social space. link] daniel@social marketing strate Great list; who hasn’t run into these issues when approaching companies who have dismissed social media for lack of understanding?

31 Social Media Stats and Anecdotes


His company offers a great Twitter campaign management and analytics tool for social media managers and agencies. There is a slant toward Twitter due to the company’s focus, but the collection covers the general trends in social media adoption: Takeaways: Social media spending is expected to increase from $716 million in 2008 to $3.1 shoppers say social media has influenced their purchases ( more ).

The Social Habit: Who Uses Social Media and How


Not only are frequent social networkers posting more status updates, they are also more likely to follow brands/companies than the average social media user — which makes identifying and appealing to those with the “social habit&# crucial for brands.

Social Media Case Study: Turner Broadcasting System


In “A Thriving Media Company in the Social Media Era”, Miller describes how Turner, a traditional media company for the most part, is leveraging social media channels to engage with their audience.

How to Reach Out to Bloggers

Are you hoping that you can find someone who’s interested in what your company is offering, and then share the pertinent details so that hopefully the blogger will write a decent story about you, maybe even include a few links? Postrank Topics – search by topic.

On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

Everything we do, every decision we make, is influenced, in part, by some sort of list. Get Shareaholic test Filed under Public Relations , Social Media | Tags: how to get on a list , influence , Social Media | Comments (15) Site settings comment help?

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Ford Sets Record for Biggest Tweetup Ever


Anonymous Ford is a big company and their success proves that once again. pamorama marketing, life, social media Home About Bookshelf Links Contact Ford Sets Record for Biggest Tweetup Ever by Pam Dyer on December 3, 2009 Share Setting a Guinness World Record is a classic way to drum up publicity.

Fetching Friday – 22 Marketing Links


3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. The Marketing ROI Guide to Delivering Smiles – You must have a delivering smiles system in place at your company.

Weekly Roundup: The Long Of It

Waxing UnLyrical

Your company is merging. 5 influence traps you must avoid , by Valeria Maltoni.

Social Media Ethics: Resources to Help You Stay Out of Trouble


He teaches Word of Mouth Marketing at Northwestern, taught Entrepreneurship at the Wharton School of Business, ran a business incubator, and has started half a dozen companies. Most companies don’t set out to launch a stealth marketing campaign.