Convince & Convert

NOVEMBER 5, 2014

Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Or maybe it’s Facebook?

Google 133

Google Facebook Paid Search Advertising 133

Convince & Convert

NOVEMBER 5, 2014

Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Or maybe it’s Facebook?

Google 98

Google Facebook Paid Search Advertising 98

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). Social CRM is still confusing.

Social Media 245

Social Media B2B Marketing SEO 245

Firebelly

JANUARY 15, 2010

A Small Business Using Social Media Brilliantly With No Budget By Niall Harbison Rather than highlighting what we think they are doing right and looking at it from the outside we decided to ask Lorraine Fanneran who is behind all their social media activity to give us a run through of what is and what isn’t working for them.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Especially, for lead generation. Google Attribution 360.

Software 101

Software Marketing Analytics B2B 101

Kikolani

MAY 17, 2013

From the Pros: 7 Advanced PPC Tools – Trada worked with PPC industry pros to collect the most impactful, often underrated tools that will make your job easier by giving you a more informed, effective and profitable paid search marketing program. Then Twitter ads may be the perfect fit for your small biz.

Mashup 134

Mashup Resources Google Domain Name 134

Jeff Esposito

MAY 20, 2011

One morning we were pitching the Small Business Happiness Index from Vistaprint , the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

One morning we were pitching the Small Business Happiness Index from Vistaprint , the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search.

Klout 30

Klout Paid Search Analysis Small Business 30

Small Business Mavericks

FEBRUARY 24, 2014

Typically, small businesses develop a website then think about how they are going to promote, or “market”, that website. They may pick and choose their favorite social media sites and develop a presence, maybe even build a page for their business. What are you trying to accomplish with your business?

Marketing 114

Marketing Small Business Paid Search Newsletter 114

Webbiquity SMM

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). 75% of small businesses in the U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Cheryl Joy is the Editor-in-Chief for Epictions, a technology company that makes content marketing and media monitoring tools. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Small Business SEO: 46 Experts on the Biggest Mistakes SMBs Make with SEO (and How to Avoid Them) : What have small businesses done wrong in the ways of SEO? 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Hire a company or check out this guide for how to DIY.

Marketing 264

Marketing SEO Case Study Small Business 264

Kikolani

NOVEMBER 29, 2010

Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Denise is a business blogging and visibility consultant for service professionals and small businesses, as well as a contributor to Social Media Examiner.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

FEBRUARY 23, 2012

Partnership with American Express, apparently 10,000 small businesses who are American Express cardholders are going to be invited to participate in this expanded beta in the next few weeks, to really turn over the keys to the Twitter ad system. is a hospitality and gaming type company. Eric : Exactly. Landry’s Inc.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media (and Beyond): Small Business. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 23 Surefire Small-Business Marketing Tips for 2008 (PlanetC1.com):

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Between large and small businesses? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Which emerging platforms are essential (or even worth investigating)?

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Here are five main findings that detail how marketers change their digital marketing budget allocations as their company’s revenue grows.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

AUGUST 5, 2013

For example, 93% of marketers use social media for business. Small businesses? Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” 500 Fastest-Growing Companies Use Social Media.

Statistics 214

Statistics Social Media B2B SEO 214

Razor Social

MARCH 16, 2017

Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Infusionsoft – InfusionSoft is probably the most popular marketing automation tool for small businesses. Marketing Automation. Ad Conversion.

Conversation 98

Conversation Tools Template Templates 98

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” 6 Small Business Marketing Trends for 2013 by Masterful Marketing. Seven Principles to Building an Online Reputation by Spin Sucks.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? 80% of Twitter use is on mobile devices.

Research 191

Research Social Media B2B Statistics 191

Razor Social

DECEMBER 21, 2016

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Talkwalker alerts is free and it comes with limited functionality.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. B2b marketers believe social media is critical to organic search success.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. B2b marketers believe social media is critical to organic search success.

Statistics 198

Statistics Social Media B2B Marketing 198

Techipedia: Tamar Weinberg

JUNE 13, 2012

My interpretation: these moves lessen the appetite for organic search and increase the appetite for paid search. Since Google makes money on paid search, it would seem to be a smart business move. Great for investors … not so great for SEOs. Where To from Here?

SEO 228

SEO Paid Search Metrics Google 228

Writtent Blog

AUGUST 3, 2016

Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content. You can follow Aaron on Twitter @aaronwall & the company account @seobook. There is no end to the ways to do this, but three of my favourites would be: Search around the subject. Will Blunt.

SEO 0

SEO Google Sites Engineering 0

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. There’s a difference between blogging, and having a company blog that you update so often.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Webbiquity SMM

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 500 companies.

Statistics 219

Statistics Research Social Media B2B 219