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Me on Tom Foremski on PR

Danny WhatMough

My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. PRs have used an array of tactics to achieve this of which the media and organic/paid search are one.

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The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. They topped it all with a series of electronic press releases. is all news! The more back-links the higher your website ranks.

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment. You can certainly do outreach with press releases but it’s not up to you when or where coverage takes place. Every time you create content for your website, search engines take note.

Strategy 136
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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), How to use search to shield your brand from negativity by iMedia Connection. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179
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This Week in Social Media – 7/10/2013

Social Media Marketing

From the article: "Although consumers are rapidly changing their habits and behavior, marketers still haven''t caught up, prioritizing SEO and paid search efforts above engagement over social media." This Fast Company article " Twitter vs. Mainstream Media: Science Proves Which Breaks News Faster ") takes a deeper dive into the issue.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. Search Trends. Looking at search trends can explain a lot that you don’t have control over. Select either All Pages or Landing Pages.

Metrics 60
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Deloitte University Press ). Which emerging platforms are essential (or even worth investigating)? Which explains a lot.