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Everything You Need to Know on Real-Time Engagement Platform

The Realtime Report

Social Media Monitoring Monitoring social media is tracking comments about your company, its goods, or its services. Push Notifications and Alerts Push notifications are a newer digital marketing channel that has shown to be a very efficient tool for user engagement, retention, and retargeting. They are not without obstacles.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

B2B 154
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Chatbots: understanding the sector that is revolutionizing brand & consumer communication

Audiense

The evolution of the company/software map from Martech over the last seven years. Chatbots allow for a much more functional type of marketing that offers service and utility to consumers (information, support and even purchases), accelerating and improving the communication between company and client. Much more functional marketing.

Brands 101
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113
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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.

Brands 264
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22 Side Projects From the Buffer Team

Buffer Social

Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer. Also sends out notification reminders and with Alpenglow Pro will notify you if the next forecast is looking good compared to your desired threshold.

Project 62
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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. Give your company a competitive advantage. Based on your company, you’ll simply need to assess cost versus business impact.

Marketing 125