Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Kik also allows users to engage with companies through opportunities to earn Kin in exchange for taking a brand’s desired action.

Platform 272

Platform Social Media Influencer Trends 272

The Social Media Incubator

SEPTEMBER 1, 2009

That fear could be keeping your company from using one of the best marketing tools out there; the internet. If you don’t have time to do it, consider working with a company that can do it for you. A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Proactive Report

JANUARY 11, 2012

In 1906, when the first press release was issued, the purpose was to give information about a company (and an incident that occurred) to the press. News, Google News and many other news websites listed in the Nielsen top ten. There’s tremendous value in press releases today – it is just different value.

Skills 111

Skills Press Release Yahoo Nielsen 111

Proactive Report

MAY 6, 2010

Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. I’m leading the a workshop on social media and PR strategies.

Press Release 109

Press Release comScore Case Study Nielsen 109

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144