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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. A startup wants to change that, however, and enable Twitter to fulfill its promise as a real-time discussion forum.

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How Humanity Drives Customer Experience

Convince & Convert

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such.

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Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. So, how has Ugly grown from a startup idea to challenging billion dollar brands? Netflix made video rentals a thing of the past, and disrupted the Oscars.

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It’s Not Too Late to Return the Social to Social Media

Convince & Convert

In my role, I applauded forward-thinking companies that set up and staffed “command centers” so they could monitor and respond to comments they spotted about their brands. That’s because social media is best used as a conduit for information, sentiment, support and insight from anywhere within a company out to its customers?—?practically

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How to Hack Your Efficiency with an Agile Blog Planning Process

Convince & Convert

Since we’re a software as a service (SaaS) company with a content marketing editorial calendar as our product, it makes sense that we’d have some expertise in blog planning. CoSchedule is a startup that believes in agile development. As a startup, we change fast. No, really. And you can, too. It’s constant.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. POPULAR TAGS.

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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Instagram recently announced a host of Business tools to help companies better understand their followers and grow their businesses on Instagram. Showcase your company culture and values. Share company news and updates. higher than Nielsen’s norms for online advertising. Create an Instagram Business profile.

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