The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. How does the CRM connect to the company’s sales data? Do the tools handle multiple lists of multiple companies and different permissions for all? Then it’s necessary to consider mobile.