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The 2014 Digital Marketing Ecosystem

Cody Ward

Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. How does the CRM connect to the company’s sales data? Do the tools handle multiple lists of multiple companies and different permissions for all? Then it’s necessary to consider mobile.

Social Pros Podcast – Justin Levy, Citrix Online

Convince & Convert

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. Read on for insights from Justin, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are people comfortable giving their credit card information to social media sites?). social media strategy

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Usually those that did the transforming came along as social and cultural changes set the stage for this transformation. We can argue the relative contributions of the technology and the social context. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0