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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Become a Brand Influencer on TikTok, Instagram, or YouTube.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media.

Tips 352
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Social Media’s Role in Product Research and the Consumer Purchase Journey

Ignite Social Media

The recent US Market Report from Global Web Index showcased a few key findings to help marketers better understand the role social media plays in product research and purchase. Social Networks are Among the Top 4 Product Research Channels. What is fascinating with this research is that these factors beat out simple love for the brand.

Research 122
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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Reduce overall costs.

Research 194
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An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265