The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it. Mobile Marketing

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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

Trending Sources

Effective Email Marketing In The Mobile Environment

The Realtime Report

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Working for any publicly-traded is a unique experience.

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile.

Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Twitter’s mobile advertising revenues in the US will total $129.7

80% of Twitter’s Ad Revenue Comes From Mobile

The Realtime Report

Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile ( VentureBeat ). However, user growth was disappointing for the platform.

The Mobile Imperative

Twist Image

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. How long will mobile ubiquity take? mobile. mobile app. mobile data.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Like other educational media platforms, we don’t “sell” our partners.

Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard

The Realtime Report

Among the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube.

4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. A platform that enables our customers (bars, music venues, discos etc.) The mobile consumer.

The Next Economy Company

Twist Image

It's hard to imagine a world where connectivity, mobile devices and more are not ubiquitous, affordable and available to all. mobile. mobile device. There have been so many changes in business because of technology. We're just getting started.

81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

Convince & Convert

New improvements in mobile hardware and data plans have led to a video-first world that is largely mobile too, which means that your customer is quite literally not listening anymore. 85% of consumers report watching videos from their mobile devices.

6 mobile app trends to watch in 2017

Socialmedia.biz

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools.

9 Productivity Tools I Use to Run My Company

Convince & Convert

that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. I do all my content curation in Buffer, both on laptop and mobile, and it saves me a TON of time. Around here, we always have a lot of balls in the air.

Mobile app stats & growth trends you need to know (infographic)

Socialmedia.biz

F inancial forecasters expect the mobile app industry to double over the next four years. As the evidence has indicated for some time, the mobile industry is exploding with growth. Mobile Featured articlesPost by Andrew Gazdecki. CEO at Bizness Apps.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base.

Mobile Breaks Search. And Your Brand

Twist Image

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. There was no real interest from consumers to use their mobile phones for a Web-like experience. Back then, saying that, "mobile will eat the world," made anyone and everyone chuckle. Mobile is eating the world. The ecosystem - at the core - is mobile. mobile.

Weibo – a Chinese Social Media platform

Mindjumpers

To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. Weibo has 500 million registered users – 290 million being monthly PC users and 106 million mobile users.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Fortune 500 companies tend to be antisocial.

Facebook, a Company without a Vision

Geoff Livingston

This very same vision was dealt another blow two weeks ago when European regulators struck an agreement with Facebook that forces the company to delete facial recognition data garnered from public surveillance cameras. Image via TrueRep.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Mobilizing target networks online. During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Basically, let’s say a company rewards Gushers anywhere from $0.25

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Image via Unsplash.

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing.

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The Mobile-Only Strategy Imperative

Twist Image

If you look at any data points surrounding mobile (and putting it in context on a global level ), it seems like nobody is using a computer anymore, doesn't it? So, while we're not quit there yet in terms of content creation, writing and more, there is a vast majority of the population that is making the transition away from the PC as seamless as physical landlines to mobile phones was. Twitter Says Its Mobile Users Are More Active, Engaged With Brands. facebook mobile.

Mobile Necessary Now for Brand Relevancy

Geoff Livingston

If you are not preparing your organization for a mobile web , you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Brands confided that they had started hiring mobile media managers.

5 Ways to Integrate Mobile Devices at Your Enterprise

Idaconcpts

Assuming your company has a Virtual Private Network (VPN) in place to allow employees to connect from home, you can probably set it up for their mobile devices as well. Combined with VPN, mobile users will be able to connect securely – still not quite as fast as directly, but securely.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Worldwide, mobile traffic doubled between 2012 and 2013.

If your site is not mobile-friendly, Google will penalize you.

SocialFish

Ernie Smith at Associations Now posted a good explanation: UNFRIENDLY TOWARD MOBILE-UNFRIENDLY. Over the past few years, Google has been putting a lot of energy into pushing website owners to cater to mobile customers, who are becoming an important part of the online ecosystem.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

Quality over quantity – Pick one or two social media platforms you want to be active on. Knowing that all of these platforms are out there can be intimidating. Creating an account with social media management platforms such as Hootsuite and Tweetdeck are great tools for this.

Everything Is Mobile, And The World According To Vice

Twist Image

Their success is evident by their massive global appeal, as they have become one of the truest multi-media companies in the world. Media is getting smaller and mobile. media company. media platform. mobile. Houston, We Have A Problem.

Diversifying Yourself Into a Platform Business

Convince & Convert

My forthcoming book is about the platform as an important and relatively new business model. I have learned from personal experience that building a platform is not only beneficial, but also imperative for many companies’ survival. In short, I built my own platform.

Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).

Twist Image

This only makes our ability to define video content by the platform it is viewed on to be more confusing. A myriad of experiences across multiple screens, platforms, environments and distribution channels. If the type of video content, screen that a consumer is watching it on, size of screen, fixed or mobile screen, location, time, etc. Each company is making the case for why they will be the dominant player in video content. Facebook is not a media company.

Why Mobile Content Strategy is Important to PR

Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices.

Non-Facebook Users to Start Seeing Audience Network-Powered Ads

SocialTimes Facebook

Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. Platform Policy (updated).

Social Networking Stats: Mobile Accounts for 43% of LinkedIn’s Traffic, #RLTM Scoreboard

The Realtime Report

Mobile Accounts for 43% of LinkedIn’s Traffic . LinkedIn recently projected that mobile would account for half of the social networking platform’s traffic ; based on the company’s 1st quarter results, that could be a reality soon.

How to Be Successful Across All Social Platforms

Convince & Convert

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.