Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook Wednesday announced several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. This metric evaluates all posts produced by people via an app or website.

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. Realtime Metrics For Cost And Quality Control.

Trending Sources

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time.

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The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. The End of Vanity Metrics.

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?

The New Social Metrics You Need to Know

Simply Measured

But that’s not the only new metric you should start incorporating in your social analytics arsenal. This metric is important to your brand because it shows you what you’re currently missing: most of the social sharing taking place around your brand. The New Metrics.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. Are media impressions a useless metric?

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. So some of the big advertising holding companies are putting money upfront to gain access to better inventory and insights.

The 4 Types of Content Metrics That Matter

Convince & Convert

Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets: 1. Consumption Metrics.

Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. This not only applies to briefing executives within your company.

How to Get Your Leadership Team To Blog More Effectively

Convince & Convert

Clarify the Process When it comes to finding content online, people derive value from one simple metric: being helped. In order to get your executive team in line with this method of blogging, here’s what they have to do.

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Which Metrics Do You Need in Your B2B Influencer Program?

Simply Measured

This week, our marketing team worked on refreshing our influencer marketing strategy. The sequence of events I am about to divulge was a perfect “real work” example of which metrics you need to include in your plan, and how to do it.

How Executive Teams Can Improve PR

Convince & Convert

Upper management and the head of PR should also agree on timetables for reaching those goals and metrics to measure progress. Digital Marketing company communication executive engagement media relations PR pr strategy public relations

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

Want to learn what 73% of inbound marketers say their #1 metric is? Key Findings: The top answer was “amazing writers/content teams” (8%). Key Findings: 40% of inbound marketers say their #1 metric for their blog is “social shares”.

How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills.

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Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric.

Getting the Most Out of Your Company’s CRM [Infographic]

Idaconcpts

A major challenge of companies using CRMs is that they just focus on getting new customers. Consider this: the probability of selling to an existing customer ranges between 60% and 70%, while that of selling to a new prospect ranges between 5% and 20%, according to Marketing Metrics.

Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. This not only applies to briefing executives within your company.

Being Prepared with Back-Pocket Metrics

Justin Levy

You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. This not only applies to briefing executives within your company.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked.

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

Workplace brings traditional Facebook features such as News Feed , groups , messaging , Facebook Live livestreaming, Reactions , search and Trending to company networks that are kept separate from Facebook users’ personal profiles.

Why MLB Teams Put So Many Eggs in the Facebook Basket

Convince & Convert

With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. League-Driven Consistency It became clear from a couple of data points that MLB itself has a lot to say about how baseball teams are set up online. Clearly, every team in the league is presented in the same fashion, with the few changes allowed being colors & logos.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Myself and Diggy have a dozen law companies paying us a nice monthly fee for SEO services.

3 Key Roles to Make Your Social Team Scalable

Convince & Convert

The coaches are an organized, recognized group that acts as the hub for all things social media within a company. If there’s already a dedicated social media team in your company, they often form the core of this group and are deeply active participants and advisors.

Team 28

How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al.

Measuring Your Content Marketing Success [Infographic]

Pamorama

The team at Brandpoint , a leading provider of content-based marketing solutions, helps their clients get their brand message out, establish their thought leadership and credibility within their industries. Improved social metrics — increased likes, follows, +1s, upvotes, etc.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

How This Ecommerce Company Manages Social and Saves Tons of Cash

agora pulse

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. Monitor and engage with their audience on their social media channels without the resource of a dedicated team member.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content.

How to Use Buffer for Social Media Teams: The Complete Guide

Buffer Social

Having a team of people helping with your social media strategy can be a crucial asset in achieving your social media goals. Not only can it help you tap into multiple points of view and perspectives to bring a fresh take to your social media content – having a team of people contributing content to your social accounts can help you save a ton of time with content curation. So how do you go about working with a team to execute your social media strategy?

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment. Be patient when changing mindset within a company that is new to social media and digital marketing strategies and tactics.

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. Collaboration with the Facebook Data Science Team. On average, if you joined the Facebook Page, you spent about $22 extra on the company.

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#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. abxindex only company who could test 25K ads #measurepr. Guest Post by Jen Zingsheim Phillips.

3 Ways to Measure Employee Communication

Waxing UnLyrical

As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. Measure your intranet metrics.

Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats

ProBlogger

For many, the monetization emptiness came from focusing on certain results and metrics (such as those I just mentioned) that sounded great, but had very little bearing on actual monetary return. Vanity over actionable metrics isn’t a new thing. The idea of measuring the metrics that matter has been around for a while. People like Neil Patel have made their names and built successful companies through challenging us to think more deeply about the ‘Why?’

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. And every company wants to claim innovation, right? How many listeners do you have in your company?

5 things to measure in social media ROI

Akamai Marketing

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

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Social Media: The ROI of Marketing Engagement

Koka Sexton

The most basic and easiest metrics to put in place are counting the number of fans, followers and subscribers you have accumulated over time, or “skill level 1″ as I call it. The sad thing is I come across many companies that do this and it shows. The company executives just dont ‘get it’ or worse, they get it but still don’t see it as a priority to other marketing efforts. Some metrics for social media engagement.

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5 Ways to Measure Agency Operations

Waxing UnLyrical

But in order to grow, exit, or even stay in business, it’s critical that agencies measure and improve their operational performance with these metrics that matter: 1. This can be done by simply dividing annual revenue by the number of employees on your team. Guest Post by David Klein.

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