Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. Measuring your metrics helps connect the dots between the information you have and understanding what that data means.

B2B 62

B2B Marketing Metrics Adwords 62

The Realtime Report

SEPTEMBER 13, 2022

This novel online retail approach is already showing unprecedented results, with some early metrics including upwards of a 50% conversion rate, +60% average basket value and a staggering 97% boost in customer loyalty; stronger relationships that directly correlate to increased customer lifetime value. markets.

Retail 91

Retail Video Microsoft Loyalty 91

Webbiquity SMM

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

B2B 154

B2B Research Twitter Marketing 154

Waxing UnLyrical

AUGUST 3, 2016

Aly’s response was awesome: A1 #measurePR — I’m a PR pro living in a software company and I honestly don’t know how this happened. — A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. So how can PR pros move beyond impressions and report “smart” metrics? measurePR. —

Report 100

Report HootSuite Metrics Hosting 100

The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base. its nice information.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. V3B Blog ). The CMO Survey ).

Social Media 100

Social Media Marketing Survey Metrics 100

Dave Fleet

JUNE 9, 2010

Eqentia is a social media startup headquartered in Toronto, Canada. Still to come in Eqentia’s development – a comprehensive approach to social media metrics. The company has some potential client deals in the works and hopes to be able to begin to announce these in the near future.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Oktopost

APRIL 2, 2020

This is critical because it’s entirely too easy to get lost in all the metrics that we have on social media. People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. How much value it’s bringing to the company. . please design a quote and background: Data is Easy.

Report 126

Report Social Media Tools ROI 126

Direct Marketing Observations

FEBRUARY 21, 2012

“Return on investment on social media activities has been challenging to most companies in 2009. Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 197

Data Social Media Radian6 ROI 197

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. Give your company a competitive advantage. Continuous monitoring of metrics and performance encourages you to fine-tune your strategy over time.

Marketing 125

Marketing How To Software Team 125

Sprout Social

SEPTEMBER 30, 2022

Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Authentication LinkedIn Groups 133

Writtent Blog

FEBRUARY 14, 2014

Startup Marketing. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using). Startup Lessons Learned. Growth Hacking: Lean Marketing for Startups.

Resources 111

Resources Startup Marketing Handbook 111

Twist Image

JUNE 1, 2012

In her Advertising Age op-ed piece, When Hacker Culture Collides With Business Reality , she sees some major opportunities for marketing companies that we're not only not pursuing, but allowing (and enabling) small startups to take on: " while the tech boys are breaking their toys - it is often the professional marketers (a.k.a.

Radian6 100

Radian6 Startup Marketing Adwords 100

Postcron

NOVEMBER 21, 2019

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. This will differ depending on the industry your company belongs to. She specializes in subjects of business management, career development, startups and economics and finance. Build a connected audience.

Instagram 130

Instagram Social Media Tools Metrics 130

Buffer Social

MARCH 31, 2022

What if nothing comes of your idea/project/company? A: Sharing revenue publicly Monica Lent , Founder of Affilimate : " I spent about a year doing public income reports on my blog, where I shared the revenue from all my income streams: a content blog, a paid community, and my SaaS company. What if you make a mistake?

Newsletter 69

Newsletter Project Communities Startup 69

Keyhole.co

MAY 4, 2023

These tools are essential to any successful social media strategy, as they provide insights into engagement metrics, audience demographics, and content performance. Karel Williams, Director of Marketing at Emergency Plumbing Squad , narrates how his company was forced to pick the tools they really needed amid the price hike.

API 52

API Price Marketing Analytics 52

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. CapellaU.

Company 149

Company Twitter Software System 149

The Marketing Blog

SEPTEMBER 7, 2010

With a few simple yet effective methods, you can measure the level of interactivity of your Fans on the Facebook page: #1 Using Facebook Insights A little while back Facebook had announced the improved version of Facebook insight s which provides better metrics for Facebook developers and page administrators.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Buffer Social

MAY 9, 2017

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Here’re the common key sections of a job description: About Your Company or Team. About Your Company or Team. Job Purpose or Scope.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Techipedia: Tamar Weinberg

AUGUST 31, 2011

All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. We did get many large companies that had heard of our name because of seeing the press release. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company.

Press Release 142

Press Release Patterns Marketing Klout 142

agora pulse

APRIL 5, 2017

As a nimble startup, we always look out for better ways to invest our advertising budget. Every day, interesting questions such as “ Why do people quit their jobs at dream companies like Facebook or Google ” get answered. At present, these metrics are available: Delivery. Only a “few” metrics. Not necessarily.

Adwords 133

Adwords Metrics CPC Campaign 133

Waxing UnLyrical

JULY 2, 2018

We used spreadsheets to record and track metrics for all our outputs and outcomes/impact, and to ensure that our initiatives were helping achieve business goals #measurePR. I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. A2: I stumbled into PR/marketing.

Education 102

Education Creative Commons Metrics Journal 102

SocMed Sean

JULY 25, 2015

The Social Media Timesink Keeping In Contact With Your Online Community What Should Your Metrics Be Telling You About Your Blogging and Social Media Strategy? Is Your Startup Just Another Social Media “Me-Too”? Do You Really Need Those Gadgets? Are You Experiencing Social Media Overload?

Social Media 100

Social Media Creative Commons Klout Foursquare 100

Social Media Marketing

JUNE 5, 2013

billion to acquire ExactTarget , the cloud marketing company known primarily for its email marketing prowess. Online gaming company Zynga announced that it will lay off 18% of its global staff to save money and focus on mobile. Metrics/Measurement/Big Data Google has a Trojan horse to disrupt TV: really, REALLY big data.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Writtent Blog

OCTOBER 7, 2013

It’s never to late to get started, which is why we’ve curated a list of the most powerful editorial calendar tools for everyone from the tiniest startups to major enterprises: 1. Whether your company has one or fourteen steps in your content workflow processes, there’s a good chance Trello could solve your need for editorial calendar tools.

SocialCast 111

SocialCast Tools Price Collaboration 111

Buffer Social

SEPTEMBER 15, 2016

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. Don’t just rely on views or the basic sort of vanity metrics that you get from Facebook.

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

Pixlee

OCTOBER 8, 2018

For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). Coming into an internship – particularly one at a startup where roles are so fluid and cross-functional – can be daunting. Never stop learning.

UGC 46

UGC Startup Authentication Meeting 46

Waxing UnLyrical

MAY 20, 2015

You can build the next Uber, Tinder, or [insert hot, IPO-bound startup here] and it won’t matter if no one knows you exist. Again, if you want to spreadsheet it, you can segment by the bloggers with the most unique viewers per month and social media followers… or whatever metrics are important to you. Sorry, Field of Dreams.

Tips 100

Tips Proposal Repository Influencer 100

Webbiquity SMM

FEBRUARY 11, 2016

It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. You open your computer to check the clean data, treated with specific formulas for specific metrics, only to find out that the file is corrupted, wiped out. Guest post by Philip Masterson. So far, so good.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

BeingOptimist

DECEMBER 14, 2022

Twitter was initially created as a minimum viable product for internal communications amongst the podcast company Odeo employees. With Twitter’s over 436 million users today, starting as MVP immensely contributed to the growth of the startup web app development agency. 2 out of every three startups fail for different reasons.

Metrics 52

Metrics Startup Statistics Survey 52

Sprout Social

JUNE 3, 2016

Startups adopt this way of working out of necessity but the really smart ones maintain it. Think like a startup with no budget #GrowthHacking #SproutChat. Pay Attention to Metrics. Once a game plan is in place, you should determine what metrics you’ll need to pay attention to and what benchmarks will equal success.

Marketing 40

Marketing How To Metrics Startup 40

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Monitor your brand mentions on Keyhole 4.

Sentiment 52

Sentiment Analysis Brands How To 52

Rebekah Radice

DECEMBER 28, 2015

As CMO of a bootstrapped startup, we’re always looking for better (e.g. Key Results: 100% of posts optimized for social and aligned with company core values. Can potential followers immediately get a sense of company culture, product and service? How do you use images to tell the company story? Know Your Audience.

Social Media 114

Social Media Strategy How To Analytics 114

Buffer Social

JANUARY 15, 2017

Examples from real-world companies include: SpaceX : Enable human exploration and settlement of Mars. This process shared by Anna Kegler at RJ Metrics involves many of the same stages we’ve touched on before, albeit with an emphasis on the complete process of goal-setting from start to finish. Bucket No. 3 isn’t half bad either.

Social Media 111

Social Media Strategy Metrics Research 111

Convince & Convert

MARCH 18, 2015

I believe there’s too many startups with too much venture capital. Sprinklr has an absolute metric crap ton of venture capital , and they’re spending it like a drunken sailor on shore leave , and good for them. I’ve written a lot about content marketing software and the content marketing software and tools industry.

NewsCred 60

NewsCred Social Media Content Marketing 60

Convince & Convert

OCTOBER 12, 2010

On the one hand, Web technology has provided us with an almost obsessive level of measurability – metrics of just about every variable one can imagine are instantly available. Let’s look at how companies of various sizes and budgetary realities look at this quandary. Mid-Sized Companies: The Squeeze is On.

ROI 124

ROI Social Media Small Business CPC 124