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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184
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Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Strategy: it isn’t just the tools you’ll be using, but also establishing goals for what you’d like to achieve in social media, and allocating time and resources to do the job. Social Events (e.g.,

Review 152
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Give them what they want: Education.

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Thirteen Tips for Effective Tagging

Buzz Marketing for Technology

Choose from over 240 products from companies such as Microsoft, Adobe, and Symantec. Message Boards. To get started, visit the popular social bookmarks manager del.icio.us  or another social bookmarking Web site and pick a tag that for your organization or cause. Visit TechSoup Stock. Networking.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Limit the number of social bookmarking buttons. Create blog design that complements the rest of the personal or company brand. Make RSS Subscribe button prominent and make it easy to spot. Make search field easy to find. Provide drop-down menu when there are a high number of categories. Technical Stuff. loads first.

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