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Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity SMM

That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking into consideration just how different the audience is on this platform are in comparison to other less professionally oriented networks like Facebook and Twitter. Build an online presence.

LinkedIn 179
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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. But a B2B software company likely wouldn’t have an authentic way to engage with that meme.

Trends 167
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How to Make Short-Form Videos That Stand Out

Hootsuite

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

Video 112
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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Cat Memes and Videos Go Viral. Cats Appeal to People in Different Age Groups.

B2B 170
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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Most cola and energy drink companies began with a product-forward attitude. Dipping into memes and current trends Ideal for quick consumption, memes, and trend-based content have surpassed being mere funny bits into valuable marketing materials for brands. But from the get-go, Red Bull made it all about a certain mindset.

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Digital Detox: Brits Struggle to Break Social Media Addiction

Bill Hartzer

National Lottery Open Week ambassadors Bill Bailey and Scarlett Moffatt on the Swan Stage at the Royal Shakespeare Company, one of the participants in National Lottery Open Week. However, beneath the surface lies a palpable undercurrent of discontentment.

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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

Also, ensure your company’s social media policy is clear and that the content you post isn’t trademarked or copyrighted. Your brand should also avoid using a meme with a celebrity in it because the misappropriation of resemblance can get charged for commercial use. This includes videos, images, written text, and music.

Fair Use 215