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How Internal Storytelling Impacts Company Culture

Convince & Convert

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. The gap between highly positioned marketing messages and what employees really feel about the culture is evidenced by stories employees tell.

Company 60
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market.

Marketing 250
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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. Why: Jay Baer applies the age old question to social media marketing. K” is King in Brand and Company Naming. Here are five articles from around the web that offer something to dance and squawk about. The Chicken and the Egg Social Media Conundrum. ” 4.

Wikimedia 243
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Why Would I Buy 1000 Twitter Followers?

Devumi

If you’re planning on buying 1000 Twitter followers and then not doing any sort of social media marketing to draw fans in naturally you will not meet with any success on Twitter. We love helping you with your Twitter marketing goals here at Devumi. 1000 dollar note from Wikimedia Commons. Follow first.

Buy 74
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New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

There’s no questioning the fact that Instagram has lots of uses for social media marketers. The Instagram ad analytics tools owe a lot to their parent company, Facebook. These two features of the new Instagram ad analytics tools are going to give online marketers the standard pieces of information that they’re looking for: impressions.

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Use Twitter Selfies as part of Your Social Content Curation

Devumi

The Twitter selfie craze can be harnessed for a powerful social media marketing campaign that truly engages your followers. Social content curation is a marketing style which uses the content that your users want to make, and puts your marketing twist on it. Space selfie from Commons Wikimedia. Thank you DC!!!!

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Social Media APIs Explained (In Simple Terms)

Hootsuite

APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. Open APIs Source: Camwilliams96 , CC BY-SA 4.0 , via Wikimedia Commons Open APIs are publicly available interfaces. In the summer of 2022, they began versioning their Marketing APIs.

API 89