Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

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Buffer Social

AUGUST 23, 2018

And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

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LinkedIn Company Tips RSS 104

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Try using prompts like: Create a three-month social media strategy for an organic snack company.

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Social Media HootSuite How To URL 140

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

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Sprout Social

JANUARY 13, 2021

Some companies only need a general idea of where their new customers come from while others need detailed results. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. What is attribution modeling?

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agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. Share your playlist URLs.

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Saying It Social

JULY 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. Option 2: Add the URL to your Facebook Page in your “Write something about yourself&# box. Now you are set.

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Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This includes the latest news, updates, events, life at your company and job openings.

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Social Media Marketing

MAY 5, 2022

It is too Crucial in digital marketing. In the last few years, there are many companies that choose to have a digital presence. URL Structure: It may be clean too by chance creating complicated or difficult navigation systems without a plan in place. Consider the URL paths you create and the way they could affect your site.

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Small Business SEO URL Exercises 147

Hootsuite

MARCH 11, 2020

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. 11 essential Snapchat marketing tips for business.

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Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Head to the Google Analytics Campaign URL builder.

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Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

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Mindjumpers

SEPTEMBER 7, 2010

to market themselves even more. 2: Get vanity URLs Start by scooping up vanity URLs on sites like Facebook and Twitter and buy your domain name. Vanity URLs mean that your Facebook page or Twitter account can be found through your brand name – like for instance facebook.com/yourname or twitter.com/yourname.

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Social Media Tips Marketing Domain Name 247

Adam Sherk

MAY 15, 2009

But there is usually more to the story, and for a number of reasons companies aren’t always at liberty to share all the information. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. This situation also illustrates a key component of managing enterprise SEO initiatives.

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URL Syndication SEO Press Release 100

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

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Social Media Marketing Hashtag URL 100

Buzz Marketing for Technology

MARCH 4, 2010

Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com. Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. So 3 days later on February 8th Google announced Google Buzz ! Share this on Reddit.

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System B2B Facebook Marketing 219

Social Media Strategies Summit

SEPTEMBER 9, 2022

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. The adoption of NFTs as a marketing tool is already pretty high.

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Examples Brands Avatar Authentication 177

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. For example, here’s an audience of all purchases… But, you can also refine by URL/PARAMETER or aggregated value. This post is meant to provide some clarity. Dynamic Ads.

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Eventful Conversation Facebook URL 209

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. You can also customize Ow.ly link shortener.

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HootSuite URL Analytics Forums 120

Hootsuite

APRIL 12, 2023

LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. Or, you can paste the following URL into your browser to go directly to the hashtag’s results page: [link] Replace “socialmedia” at the end with the hashtag you want.

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Hashtag Analytics LinkedIn HootSuite 123

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy. Create quality TikTok videos.

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Brands Marketing Influencer Analytics 89

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

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Content How To Marketing Metrics 104

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

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B2B Questions Content Repository 155

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Buffer posts sound different from posts any other company might write, and another part of that is the content itself.

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Collaboration Template Templates Team 85

agora pulse

SEPTEMBER 23, 2020

One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. How have your likes and shares on Instagram helped the company reach its targets? Though social media has become more data-driven, only 32% of marketers have a documented strategy.

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Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

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B2B Instagram How To URL 149

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? The challenge with B2B marketing on Facebook is that there are a bunch of tactics popping up every day. Marketers are constantly being told to build a specific funnel, have a certain conversion target, add pictures to their ads… It can be overwhelming.

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B2B Advertising Facebook Marketing 112

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. Don’t just target companies, either.

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B2B Facebook Marketing How To 111

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

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Products Marketing How To Project 77

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Tracking URLs, visibility into your purchase funnel, unified customer databases. They are myths.

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Social Media Content Marketing B2B 167

Hootsuite

SEPTEMBER 7, 2022

Whether you’re a creator or a company, here is the key info you should aim to include in all of your social media bios (adapted based on character space): Who you are. Companies and organizations usually need to fit a few more things into their Instagram bios, such as branded hashtags , store hours or locations, and other brand accounts.

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Template Templates Social Media UGC 145

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. It also takes an alignment of company goals and vision. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. Eat Your Own Dog Food.

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Facebook Marketing Atlassian Analytics 116

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

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Social Media Marketing URL Metrics 70

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Claim your business’ name and URLs.

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Social Media Marketing URL Hashtag 105

Sprout Social

MAY 25, 2016

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. Besides, they’re more similar than you might think.

Tools 111

Tools Marketing Template Templates 111

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

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Metrics Social Media Marketing URL 60

Convince & Convert

JULY 14, 2013

Lately, I’ve been asked to judge quite a few marketing awards competitions. It is that most marketing awards entry write-ups are absolutely terrible. Convince & Convert is the fifth marketing services firm I’ve owned or managed. agencies awards entries digital marketing marketing awards public relations'

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Marketing Metrics Compete URL 142