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How To Hire A Marketing Agency

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The process of hiring a Marketing agency feels old. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. It's important to remember that a marketing agency is a service-based industry.

RFI 101
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JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. If that is the case then larger companies do in fact have an advantage.

RFI 156
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Finding The Perfect Pitch

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While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. With that, the marketing industry has changed as the corporate world has evolved. In short, it's not a science. but it's not ethically sound.

RFP 106
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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?

RFP 159
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Blog #5: Why Cognitive Technologies will Transform our World as we know It

SalesChoice

Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. IBM & MIT. SALESCHOICE.

RFI 20
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Social Media RFP: Best Practices and a Free Template

Hootsuite

Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What’s the difference between RFP, RFQ, and RFI? Company profile.

RFP 143
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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Companies consider knowledge workers among their top talent and are looking for ways to improve their effectiveness. The project team included people from design, development, marketing, product management, and research. For confidentiality reasons the names of people and businesses are fictitious. Approach and tools.