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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

Quantcast 188
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Compete Responds To Criticism

Dave Fleet

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population. Here’s the post* [link]. What do you think?

Compete 277
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On Weirdoes, The Long Tail, Seth Godin And You

Twist Image

On Page 16 of the business book, We Are All Weird , by one of the world's foremost authorities on business, marketing and leadership, Seth Godin (best-selling author of Purple Cow , Linchpin , The Dip and countless others), it becomes abundantly clear that the business world as we know it is gone. In one generation.

Quantcast 103
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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. Play Your Own Game. Share of voice.

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20+ Cool Social Media and Web Tools

Webbiquity SMM

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more. Social Website Analyzer. Or really hate one?

Tools 188
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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

6 Ways To Tell If You’re Social Media-Ready – Some companies would fare better to run like hell from social media than use 2012 to join the conversation. How to Strategically Dominate the Facebook News Feed – Facebook engagement is the secret sauce for Facebook marketing. Do you know which side you fall on?

Mashup 115
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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. Try Compete, Quantcast and Alexa, but be aware that none offer completely accurate data. There is no guarantee that just because a website is accepting guest posts, it is reputable or credible.