The Social Media Hat

FEBRUARY 17, 2024

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. And of course we want that campaign to be a success.

Campaign 153

Campaign Marketing Course Social Media 153

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Marketing professionals?

Communities 87

Communities Products Company Strategy 87

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new products or services.

Influencer 186

Influencer Campaign Marketing B2B 186

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Software 116

Software Products Team One Spot 116

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Company 82

Company Marketing Loyalty Metrics 82

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

Social Media 246

Social Media Video Company Content 246

The Realtime Report

NOVEMBER 4, 2022

Establishing a Company Brand. Determining your company’s brand isn’t a walk in the park. After all, everything depends on the chosen brand, and your marketing strategies or product labels will depend on which brand you wish to project. It also helps to understand what other companies offer.

Company 91

Company Brands Compete Project 91

Convince & Convert

AUGUST 5, 2014

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing. Read the whole entry. »

Microsoft 155

Microsoft Products Company Brands 155

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Repository 88

Repository Marketing Data B2B 88

Buffer Social

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. To grow, focus on doing less.

Products 72

Products Company Statistics Survey 72

Buffer Social

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number.  It was all just perfect timing. 

Products 86

Products Pharmaceuticals Small Business Film 86

Waxing UnLyrical

JULY 11, 2019

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies. WordPress themes health food company”).

Company 210

Company Brands UGC How To 210

Ignite Social Media

SEPTEMBER 11, 2023

No company feels like they have enough resources for what social media requires. With this structure, one person is assigned to oversee the company’s social media channels. Their title is usually Social Media Manager, Digital Manager, or Marketing Manager. Therefore, content production is one of the largest challenges.

Team 167

Team Social Media Social Media Management How To 167

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company’s founders understood one critical truth – in a saturated marketplace, simply launching a new product is not enough to get noticed.

Social Media 91

Social Media Marketing Proposal Case Study 91

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Visually SM

JANUARY 10, 2021

Word of mouth has always been something important in marketing. Spontaneous manifestations about a company draw attention. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Content published on social media is essential for companies.

Company 130

Company Brands UGC Reputation 130

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

SocMed Sean

DECEMBER 1, 2018

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. How big your marketing or social media team is will define how many licenses, tools, and headcount you need to secure funding for.

Blogger 266

Blogger Company Social Media Curata 266

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

Marketing 172

Marketing ROI Small Business Yahoo 172

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 105

Strategy Sentiment Patterns Marketing 105

The Realtime Report

DECEMBER 20, 2022

Why Selling On The AWS Marketplace Is A Smart Move For Your Software Company. By listing your products on the Marketplace, you can take advantage of Amazon’s massive customer base and world-class marketing and distribution capabilities. Plus, you’ll completely control how customers pay for your product.

Software 91

Software Company Price Resources 91

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Still A Good Marketing Platform?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want all the details?

Influencer 113

Influencer Brands Marketing Embedding 113

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition.

B2B 62

B2B Strategy Marketing Case Study 62

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 92

Products Team Focus Group Collaboration 92

WebInKnow

JANUARY 31, 2022

The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services.

Products 124

Products Company Marketing 124

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 228

B2B Company Facebook Video 228

Oktopost

MARCH 2, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary A company’s employees are its most valuable assets. A workforce that is happy, productive, and engaged leads to growth, retention, and an incredibly strong company culture. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Company 62

Company B2B Apple YouTube 62

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Following up. Connecting with Customers

Company 124

Company B2B Loyalty Survey 124

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan.

Analysis 106

Analysis Sentiment Marketing How To 106

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.

LinkedIn 129

LinkedIn Products B2B Review 129

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Socialmedia.biz

FEBRUARY 15, 2020

When you are designing a new product, you must create a plan for that product’s development. You can organize your company based on the tips that you see, and you can train your staff to manage the job properly. Your new products can be designed and produced in different ways, and you can learn about that here.

Products 102

Products Project Focus Group Discount 102

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Product Pages. Posts on LinkedIn: Then Versus Now.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202