Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Bill Hartzer

NOVEMBER 12, 2013

But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company.

Engineering 113

Engineering SEO Adwords Paid Search 113

Bill Hartzer

APRIL 17, 2014

A lot of companies that you typically wouldn’t expect to offer SEO ( search engine optimization ) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. Now, the latest company to jump on the SEO/SEM bandwagon is IBM. Search Engine Marketing'

Marketing 82

Marketing Paid Search Engineering SEO 82

The Realtime Report

OCTOBER 25, 2012

more effective social marketing by brands. Mobile growth is also having a significant effect on paid search – as mobile traffic rises, one in five paid search clicks will originate from smartphones or tablets. use of new acquisition and engagement metrics.

Engagement 194

Engagement Automotive Brands Paid Search 194

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Frankly, well put.

Social Media 236

Social Media Paid Search comScore Posterous 236

The Social Media Incubator

JUNE 13, 2011

This had our Marketing Maverick and Social Media Strategist, Caroline Melberg , thinking recently about how similar fishing and marketing really are. “ If you want to catch more fish, you’ve got to fish where the fish are! &# she exclaimed this morning. Edelman (Principal, McKinsey & Company ).

Marketing 122

Marketing ROI Foursquare Paid Search 122

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Quintly

MAY 3, 2019

B2B marketing relies on different channels of acquisition, just as B2C marketing does. Therefore, organic, referral, social and paid traffic is just as important for your B2B business as it is for every B2C company out there.

B2B 81

B2B Paid Search Overview Organization 81

Small Business Mavericks

AUGUST 28, 2014

Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. As she says, “ You can pay and pay but organic search still wins.” Organic Search Wins. The poorest performer was Paid Search, which only sent 10% of the total traffic to sites.

Sites 98

Sites Paid Search MySpace Retail 98

Jason Yormark

JULY 19, 2012

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. About 80% of all searches come from the organic search engines and not the paid search listings.

Engineering 246

Engineering Paid Search Directory Hubspot 246

Bill Hartzer

FEBRUARY 24, 2011

TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. o A/B testing.

Engineering 106

Engineering Marketing Paid Search Adwords 106

Bill Hartzer

AUGUST 25, 2012

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. 1 to 3 years of PPC / SEM online marketing experience.

Engineering 102

Engineering Automotive Marketing Insurance 102

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. A lack of mobile. The statistics don''t lie.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Convince & Convert

MARCH 7, 2016

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. highlight to tweet).

Marketing 60

Marketing Mobile How To SEO 60

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 128

Metrics Postrank Klout Marketing 128

Social Media Marketing

FEBRUARY 16, 2018

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. The fact that they offer immediate results makes them the most preferred digital marketing technique. Machine Learning Is In Has the company offered you PPC services taken strides towards machine learning?

Trends 93

Trends Paid Search Campaign Mobile 93

Bill Hartzer

FEBRUARY 15, 2012

PPC Marketing Specialist. A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Engineering 113

Engineering Paid Search Adwords SEO 113

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Below, we discuss ten important Social Metrics for companies. Social media might be all about big numbers, but in a surprising number of marketing mishaps, a relatively small handful of people were the sparks that turned into online brushfires.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Bill Hartzer

MARCH 31, 2014

According to an unnamed Google source, this is one of the marketing tactics that Google is using to encourage website owners to move their websites from a.COM,NET, or.Org TLD to the new.Google Generic Top Level Domain (gTLD). Certainly this allows Google some additional branding beyond organic and paid search.

Domain Name 167

Domain Name Google Adwords Paid Search 167

Firebelly

OCTOBER 21, 2009

Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Does social media marketing fit your company's approach to business? Are you committed to deep and sustained marketing efforts? It’s bigger than all of us.

Social Media 100

Social Media Marketing Paid Search SMS 100

Firebelly

FEBRUARY 12, 2010

Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5 In Age of Friending, Consumers Trust Their Friends Less By Michael Bush People have caught on to the fact marketers are increasingly behind that influential blog post or tweet. billion in the US.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

JANUARY 16, 2013

Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. By Jason Gilbert Facebook founder and CEO Mark Zuckerberg announced “Graph Search,” the company’s newest product that will be making its way to your own Facebook account sometime soon.

Facebook 186

Facebook Paid Search Small Business Data 186

Social Media Marketing

APRIL 29, 2019

Pay Per Click" advertising is a paid service where the sponsor pays only when someone clicks on his ad, online paid search ads that are displayed on search engines. Google AdWords is a system wherein to promote a business the advertiser bids on specific keywords so that clickable ads display on Google’s search results.

Adwords 102

Adwords Advertising Google Yahoo 102

Convince & Convert

NOVEMBER 5, 2014

Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Maybe the trouble with Google is simply our expectations?

Google 134

Google Facebook Paid Search Advertising 134

Twist Image

JULY 1, 2015

Still, the change in marketing is everywhere. As advanced as some brand marketers and agencies have become, it is still early days for disruption. Is that happening out of the Chief Marketing Officer's office, or is it coming from the IT or online channel line of business (which is, typically, a part of the IT team)?

Marketing 40

Marketing Paid Search Analytics Advertising 40

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. If you only use social media for marketing, you’ve already fallen behind. Always have, always will.

Social Media 137

Social Media Committee Organization Survey 137

Bill Hartzer

MARCH 5, 2013

Here at Standing Dog , an interactive marketing agency based in the Dallas, Texas area, we have a job opening for a PPC (Pay Per Click) specialist. Standing Dog Interactive is a full-service Internet marketing agency that provides our clients with a range of services such as website design, development, SEO, SEM, and other online media.

Adwords 127

Adwords Real Estate Microsoft Yahoo 127

Firebelly

SEPTEMBER 3, 2010

It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web. This prevents automated programs from posting comments. View an alternate.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing. Image credit: Ajax Union. Web Presence Optimization (WPO).

AJAX 194

AJAX SEO Engineering Metrics 194

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. 35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. Having trouble reading this image?

Social Media 165

Social Media Twitter Paid Search Study 165

Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. Social Media – the Next Frontier!

Insurance 213

Insurance Paid Search eBook Buy 213

Firebelly

AUGUST 3, 2010

Chad Richards is the Social Program Manager at Firebelly Marketing. This situation serves as a fantastic call to action for companies who have yet to develop a social media disaster plan. I, of course, have several additional recommendations Id make, but Id like to hear yours. What would you do in Ball Memorial Hospitals situation?

Facebook 216

Facebook Paid Search SMS Syndication 216

Social Media Marketing

AUGUST 9, 2016

Digital marketers and business owners are now well aware of the benefits of online marketing in their favor. They know how beneficial search engine optimization could be. This increasing popularity and fast spreading awareness of internet marketing has further made the concept of SEO reselling a hit.

SEO 60

SEO Strategy Price Paid Search 60

Firebelly

DECEMBER 17, 2009

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Paid Search 145

Paid Search SMS Syndication YouTube 145

Firebelly

JULY 22, 2010

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? Chad Richards is the Social Program Manager at Firebelly Marketing. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. She turned and walked out the door.

Social Media 188

Social Media Paid Search SMS Syndication 188

Convince & Convert

NOVEMBER 5, 2014

Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). Maybe the trouble with Google is simply our expectations?

Google 98

Google Facebook Paid Search Advertising 98