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The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New.

Trending Sources

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

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Facebook Under Fire: Do Marketers Care?

SocialTimes Facebook

For a company expected to earn $17 billion this year, maintaining the confidence of its advertisers is paramount to retaining its expected future position as the leader in attracting brand advertising dollars. Marketers looking to make a decision on whether to advertise on Facebook should consider why they’re looking to advertise on the platform and decide whether they feel comfortable with potential reporting inaccuracy on newer metrics, such as video view statistics.

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. The Role of Big Data in (Social) Marketing. Key Technologies to Impact (Social) Marketing. The Role of Mobile in (Social) Marketing.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

The company posted revenue of $7.01 More than 40 teams at Facebook, and more than 25 percent of the company’s engineers, are using artificial intelligence to power the products and services they are building. We know that marketing shifts take time.

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The Importance of Brand Recommendations in Your Marketing Strategy

Pamorama

Knowing why and how consumers use recommendations will help you create more effective marketing programs. study by Fred Reichheld , “a 7% increase in word of-mouth advocacy unlocks 1% additional company growth.” What does this mean for brand marketers?

Brands 121

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The study reveals that consumers and employees regard company leaders who engage on social media positively. . Tweet.

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options.

New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!

Mindjumpers

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. 1 This comparison indicates that many companies think they are achieving goals, often without having defined goals or determining how they will be achieved.

The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. We hate math.

Do You Use Google +?

Unspoken

When this brainchild of the Google brand was announced, many people thought it would be so successful that it could edge Facebook out of the social media market. It’s likely that in the near future, Google+ will be a competitor to contend with in the social media market.

Two Cheers for Facebook’s Celebrity Influencer Crackdown

SocialTimes Facebook

When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? That’s good for the influencer marketing business overall because in discouraging pay-for-play, Facebook inadvertently encourages authentic connections between influencers and brands.

News 26

EGC is the Key Content Marketing Trend

Convince & Convert

EGC is 2015’s most powerful marketing abbreviation. After all, your employees understand the company and (should) understand what customers need and want to know about the company. Nielsen says that advertising from companies is trusted by 47% of global citizens.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

The Executive Series: High Level Strategy, Value Propositions and Social

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. However, I started getting interested in how and why some companies succeeded while the others did not.

For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing.

The Best Teachers for Influence Marketing

Convince & Convert

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others).

The Digital Agency of the Future [Report]

Mindjumpers

New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production.

Embrace The Shift Away From Stuff - Strategy Magazine Column

Twist Image

If consumers are actively moving to a place where they want to own less, and prefer to access what they need on-demand, on-the-go and without a long-term commitment, how does your marketing evolve? You may not see a correlation between this dramatic shift in consumer behaviour to your current marketing strategy. What new kinds of marketing channels might best reach consumers who are shifting their buying habits so rapidly? . cloud marketing. digital marketing.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Are you a B2B brand focused on marketers that work in technology?

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]

Mindjumpers

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Innovative – a new way to go about it for the company.

Digital Marketing Predictions from the Experts: 2017 Edition

Simply Measured

We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. What is your digital/social marketing prediction for 2017—in three sentences?

When the Wrong Mouth Speaks

Geoff Livingston

Then when businesses began catching on, the early days of social media marketing revolved around relationship building via grassroots communications or word of mouth marketing. Marketers just want to broadcast, produce content, and position themselves as influencers in their business.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Influencer marketing's roots began in the blogosphere programs of what we called blogger relations.

Interview with Social Media Citizen: Jonas Kit Nielsen

Social Media Citizens

Jonas works with various companies developing strategies for implementing and creating value through the use of social media. G: What are your favourite Marketing/PR tools on social media? G: What are your Top 3 secrets of social media marketing?

Executive Series: Social Data Is An Important Key

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. It is becoming clear that to be an innovative company today, the key is to leverage social data and to be able to use the data.

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15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent Blog

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? The lift that Nielsen saw with expert content, which is an 88% percent increase in brand familiarity , doesn’t work as effectively if the relationship seems unnatural or contrived.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Facebook Advertising as a Free Marketing Tool.

4 Creative Ways to Market Your Business with Snapchat

Simply Measured

Source: Snapchat, Nielsen. Believe it or not, but Snapchat is a marketing gold mine. In this post, I’m going to break down applicable methods for marketing on Snapchat. Oftentimes, whenever businesses have a new product, they’ll do email marketing.

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. Take the traditional “marketing/sales” funnel as an example. What does that mean for marketing professionals?

Using Social Media as a Communication Tool [Infographic]

Pamorama

Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. A surprising number of companies of all sizes have yet to use social media as a communication tool.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer.

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

10 Examples of Social Media ROI [Infographic]

Pamorama

The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. What’s a marketer to do? Sales and market share increased 25%.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The report defines content marketing as both “an art and a science. The paper is divided into four main sections: What every marketer needs to know.

Get Executive Buy-In on Your Social Business Program

Mindjumpers

This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. One of those was, “from your perspective – what would you like us (a company) to focus on, in our work with you (the agency)”. Tweet.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies.