Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
); //. Marketing News & Expert Advice. Nielsen. Email Marketing Best Practices Email Marketing B2B Email Marketing Email Delivery Email Marketing Optimization Advanced Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Marketing. Trends Strategies Integrated Marketing Whats the Buzz? Marketing Automation Marketing to Latinos Insights Conference Call. Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges.
What Social TV Means for Marketers
AUGUST 16, 2012
And then it was time to learn about Social TV from Mike Hess at Nielsen. The most interesting parts of Mike’s presentation, though, was when he discussed how Nielsen is paying particular attention to the multi-taskers – the people who watch TV while participating on the social networks. What Does this Mean for Marketers? I was furiously taking notes! Social TV.
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. The underlying premise and even the primary mechanics of influencer marketing have never changed.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven-step approach to delivering success. it’s not possible to plan the actual strategy.
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
For a company expected to earn $17 billion this year, maintaining the confidence of its advertisers is paramount to retaining its expected future position as the leader in attracting brand advertising dollars. Marketers looking to make a decision on whether to advertise on Facebook should consider why they’re looking to advertise on the platform and decide whether they feel comfortable with potential reporting inaccuracy on newer metrics, such as video view statistics. That’s why it started an audit to review its metrics to ensure that there were no other reporting errors.
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
The company posted revenue of $7.01 More than 40 teams at Facebook, and more than 25 percent of the company’s engineers, are using artificial intelligence to power the products and services they are building. We know that marketing shifts take time. Ads optimized for each platform often perform better, so marketers are increasingly tailoring their creative for mobile.
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. They’re social.
New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!
JANUARY 6, 2012
Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.” The Social Marketing Roadmap [Infographic].
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options. Better categorization: We’re making it easier for marketers to select certain metrics to include in their reports. More details from the social network are included below. percent.
The Importance of Brand Recommendations in Your Marketing Strategy
SEPTEMBER 1, 2013
Knowing why and how consumers use recommendations will help you create more effective marketing programs. According to research conducted by Nielsen, we know that 92% of consumers report that “word-of-mouth and recommendations from people [they] know” are the leading influence on their purchase behavior. What does this mean for brand marketers? According to a U.K.
Two Cheers for Facebook’s Celebrity Influencer Crackdown
NOVEMBER 2, 2016
When the Federal Trade Commission began cracking down on influencer marketing earlier this year , it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? That’s good for the influencer marketing business overall because in discouraging pay-for-play, Facebook inadvertently encourages authentic connections between influencers and brands. It’s hard to take Facebook’s announcement as anything but a threat to pay-for-play influencer marketing. Facebook is taking notice, as well. Facebook taketh away.
The 5 Reasons Most Companies Aren’t Measuring Social Media
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. Of those more than 1 million households, the behavior of just 619 was tracked by Nielsen to determine ratings.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.
The Executive Series: High Level Strategy, Value Propositions and Social
NOVEMBER 16, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Yes I am that old! The Objective. The Value Proposition.
For Companies: 10 Questions to ask yourself before entering social.
AUGUST 19, 2010
Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities?
Do You Use Google +?
JUNE 21, 2013
When this brainchild of the Google brand was announced, many people thought it would be so successful that it could edge Facebook out of the social media market. Nielsen, the company that reports on all things media, shows that the average Google+ user only spends about 7 minutes on the site per visit. Oh Google+. You had great hopes to become the next big social media site.
The Digital Agency of the Future [Report]
JUNE 12, 2013
New Talent : An exploration into the new skills and talents needed to provide clients with integrated marketing services based on audience insights. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. Companies Are Data-Rich and Insight-Poor [Report]. For Social Success: Think As A Media Company.
Embrace The Shift Away From Stuff - Strategy Magazine Column
MARCH 8, 2017
If consumers are actively moving to a place where they want to own less, and prefer to access what they need on-demand, on-the-go and without a long-term commitment, how does your marketing evolve? You may not see a correlation between this dramatic shift in consumer behaviour to your current marketing strategy. There are several questions you can ask yourself about marketing today in world where consumers will want less tomorrow: How can you leverage your current database to better understand how consumers are spending their money beyond your brand? . cloud marketing.
EGC is the Key Content Marketing Trend
Convince & Convert
JANUARY 19, 2015
EGC is 2015’s most powerful marketing abbreviation. After all, your employees understand the company and (should) understand what customers need and want to know about the company. Nielsen says that advertising from companies is trusted by 47% of global citizens. Edelman’s trust barometer research found that company experts are trusted 66% of the time.
Are You Transforming Your Business or Creating Creative Noise on Social Media? [Model]
JANUARY 4, 2012
Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. It is the one that is most adaptable to change.”
When the Wrong Mouth Speaks
APRIL 14, 2014
Then when businesses began catching on, the early days of social media marketing revolved around relationship building via grassroots communications or word of mouth marketing. Marketers just want to broadcast, produce content, and position themselves as influencers in their business. But real interaction seems to escape most companies. We have a problem, Houston.
The Best Teachers for Influence Marketing
Convince & Convert
FEBRUARY 17, 2016
70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). You’ve probably heard and read a lot about influence marketing and working with advocates. So what do you do now?
Digital Marketing Predictions from the Experts: 2017 Edition
NOVEMBER 30, 2016
We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. What is your digital/social marketing prediction for 2017—in three sentences? Brands will look deeper into the two ends of their marketing funnel and how social can influence these elements.
Top 3 Mistakes Brands Make with Influencer Marketing
Convince & Convert
SEPTEMBER 2, 2015
Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Our team has rockstar marketing members that run the handle.
Executive Series: Social Data Is An Important Key
NOVEMBER 23, 2011
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. It is disrupting industries and the ways we communicate as people.
7 Ways to Lighten Up Your Marketing and Generate Conversation
Convince & Convert
MAY 27, 2014
As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. In 2012, I wrote about a supply-chain management software company called Kinaxis. Hey, the truth is funny!
Influencer Marketing: Interview With Danica Kombol
Diva Marketing Blog
MAY 9, 2016
To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. I run the social media marketing firm, Everywhere Agency. Enjoy!
4 Creative Ways to Market Your Business with Snapchat
DECEMBER 21, 2016
Source: Snapchat, Nielsen. Believe it or not, but Snapchat is a marketing gold mine. In this post, I’m going to break down applicable methods for marketing on Snapchat. which now considers itself a “camera company” –allows you to send photos and videos in real time. Oftentimes, whenever businesses have a new product, they’ll do email marketing.
Key Points for Local Market Activation on Social Media for International Brands
JULY 10, 2012
Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Are you interested in learning more about the processes and values of local market activation for global brands?
15 Battle Test Content Marketing Tricks to Maximize Traffic
JULY 1, 2014
Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. Look for new content marketing tricks! Content Marketing Marketing Tools SE
Content Marketing: Dos and Dont’s [Report]
NOVEMBER 16, 2012
Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Tips and tricks. Use storytelling.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 71% of companies now have a presence on Facebook. ” B2B Marketing Research and Statistics.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. There are, however, companies that make mega mistakes for millions to see. Seriously obsessed.
Get Executive Buy-In on Your Social Business Program
NOVEMBER 8, 2011
This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Tweet. Chapman and Dave Kerpen among others. The Resource issue.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies. Nielsen BuzzMetrics. A simple tool like Google Alerts would pick up most stray citations. No more.
Using Social Media as a Communication Tool [Infographic]
JULY 30, 2011
Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer.
Third Year of Bees Awards
FEBRUARY 13, 2012
Tweet Bees Awards, one of its kind international social media marketing awards for communication professionals, will be held in San Francisco on 24th of May, this year. As social media has become a global and highly effective marketing tool for brands and organisations around the world, Bees Awards is one of the initiatives that puts it in focus and conveys its importance.
Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media
JANUARY 8, 2012
There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. So why the big shift? Digg this!