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Newsjacking COP 26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People

WebInKnow

Government and NGO leaders in Panama knew they couldn’t compete the millions of dollars that large and wealthy countries and companies are spending to get their message out. They took a different approach—generating media coverage via Newsjacking.

NGO 104
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20 Types of Digital Marketing that Works

Social Media Marketing

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The company also recorded a whopping $2.2 But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. But today, Airbnb boasts 7.7

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

Some of our very first meetings were with our NGO partners, pen and paper in hand, listening to how they could benefit from business support. Especially as restaurants are an industry that runs on hyper-thin margins, we wanted to balance what we could afford to give and what our NGO partners needed so it would be sustainable growth.

NGO 74
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Drafting My Next Job Description

Ari Herzog

The employer will probably be a think tank or NGO involved in technology policy campaigns, but it could be private enterprise. Build new and strengthen existing relationships with policymakers and staff from relevant agencies, partners, and NGOs. I am seeking a full-time position in public policy. Got a tip or idea?

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Why Is Social Media Measurement So Hard?

Convince & Convert

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

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How to Make Pinterest Your Brand’s Own

Convince & Convert

Callan spends her time working on influencer relations and integrating social strategies with Sony’s traditional marketing. ” Many companies would be better served expending their social energy elsewhere. She also tests new platforms and devises strategies for expanding to them. ” Social Pros Shoutout.

NGO 153