Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). I think the same is true for the bevy of social tools. Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

You can see this shift both in the practices of individual workers and in the strategies of technology companies. Companies do too. Across the company, Google uses a more evolutionary development style, seeking innovation by spreading bets over many possibilities, most of which have little chance of success. vs. web 2.0

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

JUNE 27, 2008

technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. Busy : Manage the hierarchy inside your company. Burst : Connect laterally outside your department and company. To the busy, bursters look uncommitted to the company because they’re not playing by the old hierarchical rules.

Wiki 247

Wiki Web 2.0 RSS Products 247