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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. In addition, over 80% of companies view engagement on the platform as their most important metric. Can Instagram be effective for marketers?

Instagram 162
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Video for B2B Marketing [Podcast]

Oktopost

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Why should have a video marketing program?

B2B 89
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How long should social posts be? Free social media character counter

Sprout Social

Company Page name – 100 characters. Company update – 700 characters. Company leaders headline – 150 characters. Company leaders description – 150 characters. Title of custom module – 150 characters. Body of custom module – 500 characters. URL label for custom module – 70 characters.

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Sprout Social named a strong performer among social suites by independent research firm

Sprout Social

Sprout Social’s emphatic “culture as a business model” go-to-market approach translates into strong account management, employee retention, and overall customer satisfaction. According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite.

Research 109
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What is attribution modeling for social media marketing?

Sprout Social

Some companies only need a general idea of where their new customers come from while others need detailed results. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. What is attribution modeling?

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5 genius social commerce examples you can learn from

Sprout Social

Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. For brands interested in extending their ecommerce storefront to social media, much can be learned from companies already using these platforms to drive sales. Harlem Candle Company on Pinterest. Best Buy on Twitter.

Examples 116
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How to Avoid a Social Media Crisis During COVID-19

Oktopost

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. Crisis Management Module. Social Inbox.