Dave Fleet

FEBRUARY 21, 2011

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. Fast Company: Google Gives More Prominence to Social Search.

SEO 262

SEO Mobile Foursquare Journal 262

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239

SEO Strategy Tips Marketing 239

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 109

Sentiment Banking Patterns Hotels 109

The Realtime Report

MARCH 30, 2021

Meet Your Target Audience on Social Media. Thanks in no small part to the internet, the world has transitioned from a sales-based and corporate-driven market to an economy whose foundation relies on trust. No matter the size of the business, every company is susceptible to failure if they are unable to deliver.

Tips 206

Tips Price Loyalty Statistics 206

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Navolutions

MARCH 25, 2013

With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. That means that any special offers will also go that much further.

Small Business 127

Small Business Mobile Google iPhone 127

Oktopost

JUNE 29, 2022

Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research. Everything now revolves around digital, social, and mobile. Meet Keith.

B2B 75

B2B Apple Marketing Authentication 75

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis. Catch all episodes here.

Brands 144

Brands Content B2B Apple 144

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. What Is Customer Advocacy Marketing?

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Team 111

Team Examples Marketing Training 111

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. Mint Mobile, a low-cost wireless carrier, was founded back in 2016.

Video 130

Video Social Media Wireless Marketing 130

Buzz Marketing for Technology

FEBRUARY 2, 2011

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Marketing 265

Marketing iPad Applications B2B 265

Navolutions

MARCH 25, 2013

With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. That means that any special offers will also go that much further.

Small Business 100

Small Business Mobile Google Insurance 100

Buzz Marketing for Technology

MAY 22, 2013

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Along the way, there are a number of touch points, including email, direct marketing, advertising, customer service, and so on. Why CMO’s Need To Be More Involved in Ecommerce If the $42.3

Meeting 232

Meeting Strategy Retail Compete 232

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Freelance Social Media

SEPTEMBER 3, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Tweetpeats: When Twitter Meets Television by Justin on September 3, 2009 I love television. FOX Broadcasting Company is ready to utilize the social media platform with its new programming, Tweet-peats. I also love Twitter.

Meeting 143

Meeting Social Media Twitter Foursquare 143

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. So in that sense, whether or not YouTube meets social network criteria is irrelevant. Source: Think With Google.

YouTube 145

YouTube HootSuite Marketing Video 145

Sherrilynne Starkie

DECEMBER 22, 2013

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. Marketing integration.

Trends 276

Trends Survey Study Metrics 276

Kikolani

MAY 3, 2016

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. Good content marketing makes a person stop, read, think and act.

Tools 94

Tools Content Marketing Curata 94

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

Mobile 60

Mobile Strategy Loyalty SMS 60

Hootsuite

APRIL 11, 2022

You just need to use TikTok on your desktop to do it, as you can’t access this feature on the mobile app. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics.

Tools 110

Tools HootSuite Marketing Analytics 110

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Convince & Convert

MAY 1, 2015

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Unplayable content.

Mobile 60

Mobile API SEO Google 60

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 125

Tips Sentiment Marketing Real Estate 125

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

CSR 200

CSR Real Estate Posterous Campaign 200

Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Enter digital marketing: the customer experience lever brands quickly adapted to using. Digital marketing did more than entice new shoppers this year.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

The Realtime Report

MAY 21, 2019

There comes a time when businesses large and small need to look at how their company is performing. With the help of social media and a trade show blog , this will help your business visually market your brand. With the help of social media and a trade show blog , this will help your business visually market your brand.

Compete 149

Compete Industry Meeting Survey 149

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

SMS 166

SMS Campaign Mobile Marketing 166

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

The Realtime Report

OCTOBER 6, 2021

If you have an eye for design, you may want to consider something like a mobile developer. What mobile apps can you develop that will meet the needs of consumers? Being updated will make you a valuable asset, whether you are working for a company or have opened your own. This involves marketing the app.

Microsoft 91

Microsoft Energy Mobile Industry 91

Convince & Convert

APRIL 6, 2016

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. highlight to tweet). Here are four areas to focus on. Using Data to Make It Personal. Focusing on Simple Metrics.

Loyalty 60

Loyalty Company Engagement Data 60

Sprout Social

JUNE 30, 2020

And that just so happens to be the mission of Philz Coffee , according to Jolie Meschi , Philz’s Marketing Communications Manager. Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. “It It’s a task that Jolie welcomes.

How To 107

How To Meeting Team Collaboration 107

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

Content 253

Content UGC Community building Hotels 253

Convince & Convert

NOVEMBER 4, 2021

A tight labor market causes other delays, shortages, or increased prices. . Before we move into how to mobilize your company to provide extraordinary social customer care, this is a great time to remind everyone reading that social media community managers are grappling with burnout: The faucet never stops.

Communities 178

Communities FAQ Training HootSuite 178