Laurel Papworth

JUNE 22, 2010

Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on. But tomorrow, the company that manages say, the largest community of women in the right demographic online, becomes a public relations company.

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Technorati 100

Technorati Aggregator Resources Report 100

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Share this on Technorati. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Post on Google Buzz.

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. What is an Industry? What is an Influencer? What commodity does social media create, to make an industry?

Industry 64

Industry Social Media Influencer Mobile 64

Buzz Marketing for Technology

JULY 22, 2008

Darwin Magazine. Fast Company Blog. Grist Magazine. Orion Magazine. Fast Company. Technorati Cosmos. Dale Asberry. Steve Barth. Ralph Beuker. Danah Boyd. Stowe Boyd. Business Experiment. Shawn Callahan. Davenport & Prusak. Chris Dent. Stephen Downes. E-learningpost. Lilia Efimova. Fortune on Innovation.

How To 100

How To Compete Skills Directory 100

Buzz Marketing for Technology

JUNE 27, 2008

Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Technorati Cosmos. Darwin Magazine. Fast Company Blog. Grist Magazine. Orion Magazine. If you know of others, Id like to hear about them. PKM is not for every organization.

Repository 100

Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Technorati Cosmos. Darwin Magazine. Fast Company Blog. Grist Magazine. Orion Magazine. If you know of others, Id like to hear about them. PKM is not for every organization.

How To 100

How To Repository FAQ Aggregator 100

Buzz Marketing for Technology

JULY 21, 2008

Technorati Profile. Darwin Magazine. Fast Company Blog. Grist Magazine. Fast Company. Ms Magazine Blog. Technorati Cosmos. If only theyd named me Chief Work Effectiveness Improvement Officer instead. 4:18:42 PM trackback []. comment []. © Copyright 2004 Dave Pollard. SEARCH SITE. SEARCH SALON.

Aggregator 100

Aggregator Repository Directory Meme 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Buzz Marketing for Technology

OCTOBER 4, 2008

Companies that didnâ??t The investment these companies will make in blogs, social networks, and communities will â??stimulate Technorati Tags : workliteracy. Technorati Tags : workliteracy. Shel cites a brief published by the Aberdeen Group , titled Web 2.0, t use these tools grew engagement by a mere 1%. (An

Project 265

Project Web 2.0 Module Wiki 265

ProBlogger

JANUARY 19, 2012

Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. One company who is doing social media right is PETCO.

Social Media 42

Social Media Hubspot Advertising Applications 42

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. But to me, a blog is similar to a magazine and most popular magazines have pictures. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Blogger 250

Blogger Engineering Flickr SEO 250

Diva Marketing Blog

MAY 19, 2009

Prior to founding GetGood Strategic Marketing, Susan was Senior Vice President of Marketing at Internet software company SurfControl. You'll also want to consider reader engagement through comments, inbound links on Technorati, Twitter followers, news media presence, and other places a blogger blogs.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Viper Chill

MAY 10, 2010

You are here: ViperChill » Social Media » How to Build a Superblog: Insights from the Technorati Top 10 How to Build a Superblog: Insights from the Technorati Top 10 Written by Glen, this post has 62 Comments It’s no secret that one-man blogs can make a lot of money. Home What the F ? Cloud Living Say "Hi!"

Technorati 78

Technorati How To Sites Analysis 78

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Webbiquity SMM

NOVEMBER 10, 2010

Blogging makes you and/or you company more interesting online. In the old days (pre-2003 or so), brands were carefully crafted by agencies, creatively packaged, and presented to the public via one-way broadcast communications (TV, magazines, direct mail). Companies can enhance (or damage) their brand image based on how they respond.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Idaconcpts

AUGUST 20, 2010

[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. Does that make their company less relevant than they were five years ago? Share this on Technorati. What are Google's problems you ask? Absolutely. I don't think so.

Google 131

Google Adsense Adwords Flipboard 131

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 10, 2011

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B.

Facebook 210

Facebook B2B Privacy MySpace 210

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Personally I am much more likely to further investigate a product/company/service that was brought to my attention indirectly than say, on a billboard or full-page magazine ad. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Sites 101

Sites Social Media Digg Blogosphere 101

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment. Darwin Magazine. Fast Company Blog. Dale Asberry.

Organization 113

Organization Repository Module Template 113

Laurel Papworth

NOVEMBER 22, 2009

Mostly because a lot of companies I speak with still can’t get their head around if it’s free, why would people pay? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) Wired offers the magazine for free online yet 800,000 pay $1 a month for subscriptions.

Social Media 98

Social Media Social Networking Flickr Vimeo 98

ProBlogger

MAY 24, 2011

Some companies I’ve done business with even “entertain” customers with trivia questions or posts related to national observance days or “awareness themes. Show how your company helped to solve a problem or save the day for a client in need. Now that you have the 4-1-1 on why, here’s how! Provide variety.

Banking 41

Banking Technorati Case Study Journal 41

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

The most popular blogs, according to Technorati , maintain that consistency by posting more than once a day. Smashing Magazine ), among other things. I’d much rather pay homage to this promotional products company. The viability of the medium really depends on humanizing the company. I highly recommend rushIMPRINT.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Myrland Marketing

JUNE 29, 2010

Share it on StumbleUpon Share this on Technorati Tweet This! You’ll be just as hard pressed to reach my Mom on SM as you might be to reach a college student with an ad in a national magazine. What has changed are the tools, and people and companies are struggling to learn and use them effectively. Yes, you are right.

RFP 77

RFP Social Media Comments Training 77

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

I have a couple set up for books that I work for the publishing company. I am trying to do this on my company fan page and I dont see the pencil for the boxes tab either. A big company like this you should think that they clould afford to give SUPPORT to there clients. !! Looking forward win! I hate being frustrated.

Facebook 279

Facebook How To Applications URL 279

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. Various companies provide cases of cyber-stalking (involving adults) follow the pattern of repeated actions against a target. That is not cyberbullying. The Diary of a CyberStalker.

Case Study 104

Case Study Study Blogger Communities 104

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. For more 404 pages, check out the Smashing Magazine collections. Mdias sociais.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Quite frankly, I don’t think there’s really a good person running the company. A good company leader would actually recognize that a social news network implies that there are participants involved and that the users are the most important part of the service. Duymadim.com: Bunudam? Ara Bilgisayar Bilim Donan?m

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Myrland Marketing

AUGUST 23, 2010

Share it on StumbleUpon Share this on Technorati Tweet This! He wrote me a long and very nasty email about how he doesn’t do work with homophobic company leaders and he would be finding another firm to help him with his marketing. Share Share this on del.icio.us Stumble upon something good?

Case Study 82

Case Study Study Social Media Comments 82

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 80% of companies are using LinkedIn as their primary tool to find employees.

Research 191

Research Social Media B2B Statistics 191

Viper Chill

AUGUST 25, 2011

And if that little speech doesn’t convince you that knowing your industry (and who’s in it) is incredibly important then I’ll add that every big company you can think of have staff dedicated to doing nothing but watching their competition and the markets they operate in.

How To 79

How To Influencer Technorati Forums 79

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200