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MAY 29, 2012
If we lay that business model against other companies that sell advertising (think newspapers, magazines, TV shows, radio stations, online channels - like The Huffington Post , etc.), we wind up in one place: Facebook is a media company. media company. online social network. social graph. tv show.
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JUNE 12, 2012
I was flipping through an in-flight magazine yesterday and noticed a two-page spread for a diaper company. This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. online social network. social graph.
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JUNE 22, 2013
It re-imagines the British trying to catch Revere using only his social graph. This Is What Happens When Publishers Invest In Long Stories - Fast Company. "The magazine Fast Company has been experimenting with something one of their writers calls a ''slow live blog.'' fact company. social media.
Convince & Convert
FEBRUARY 3, 2016
Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. Place content where they will find it: Tech Crunch, Fast Company, or Venture Beat.
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MARCH 14, 2012
" While I sold them and many big and powerful companies bought them, I never understood why anybody would take action. Facebook is bringing your social graph into the ad equation and is turning brand content into one of its primary sources of advertising. Twitter is placing promoted messages within your stream of tweets.
Convince & Convert
AUGUST 10, 2010
Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?
Convince & Convert
MARCH 3, 2010
Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Remember, the most important customer of EVERY company is Google. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.
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