Twist Image

MAY 13, 2014

40% prefer to read content directly from a company blog rather than a news magazine or website. 52% prefer to go directly to the company website for content about the brand, vs. 25% going to social media and 22% to third-party articles. Time to reboot your company blog? company blog. company blog.

Press Release 104

Press Release YouTube Influencer Blogger 104

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. This will help you connect your efforts back to business goals, and prove ROI. This also goes for sharing news about your company from other websites and media outlets. And with infinite ways to use them, they always feel fresh.

Instagram 126

Instagram Engagement Brands Avatar 126

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding! No convinced?

SMS 87

SMS Marketing ROI API 87

Hootsuite

OCTOBER 25, 2021

Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. Drive leads and sales. Get creative!

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Social Media Strategy That Actually Has a ROI. We can actually determine the ROI of the Twitter program (which is how you calculate social media ROI – always at the tactic level first.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Social Media Strategy That Actually Has a ROI. We can actually determine the ROI of the Twitter program (which is how you calculate social media ROI – always at the tactic level first.

Social Media 166

Social Media Strategy Alltop ROI 166

The Social Media Incubator

MAY 13, 2011

Have you seen the giant square bar codes appearing on everything from magazine ads to billboards lately? Having a QR Code on company vehicles gives people stuck in traffic a chance to learn about the company. How to measure your effectiveness with QR Codes and determine your ROI.

Real Estate 106

Real Estate Mobile ROI Report 106

Webbiquity SMM

MAY 3, 2011

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer. Maria Popova. Connie Bensen. Ellen McGirt. Elise Segar.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Pixlee

DECEMBER 3, 2019

This quick guide will help you evaluate which popular social platform, Youtube, Instagram, or TikTok, will work best for your cosmetics company. . Companies have less control over their brand narrative, but this can be a good thing if done right. This means companies have less control over their brand’s messaging.

YouTube 65

YouTube Instagram Brands Influencer 65

Twist Image

MARCH 20, 2014

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). The opportunity to add more pictures to a social media experience (without knowing what the ROI might be). The above posting is my monthly column on marketing innovation for Strategy Magazine.

Instagram 97

Instagram Brands iPhone Adwords 97

Kikolani

APRIL 27, 2012

My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI – Some people say blogs don’t have a strong ROI. Here are some of Fast Company’s tips. The 15-Step Freelance Writers’ Guide to Writing for Magazines – The vast majority of writers who try to query or submit articles to magazines get nowhere.

Mashup 113

Mashup Resources Klout Remix 113

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. buy a link » SUBSCRIBE TO CIO. Leave a comment. By Lauren Gibbons Paul.

Company 122

Company How To Case Study Mobile 122

Josh S Peters

MARCH 5, 2010

Document sharing is a great tactic for companies that requires some solid thought and strategy behind it when you’re considering it. I wrote an article for Utah CEO about document sharing an how Giving It Away Can Pay. I’ll have three posts on hiring for social media up there next week so stay tuned for some good info.

Lijit 100

Lijit Widget eBook Disqus 100

Convince & Convert

MARCH 27, 2012

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? The recognition that we are media companies. In all other respects, the content creation activities in both types of companies are generally the same.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

DECEMBER 5, 2011

Marketing automation of this type has been a reality for a few years, but has been contained in software like Marketo and Eloqua that is most appropriate for mid-sized and larger companies. Magazine list of America’s fastest-growing private companies for five years in a row. Reporting, ROI and Costs.

Marketing 118

Marketing Software ROI Small Business 118

Proactive Report

OCTOBER 8, 2012

The scary part is that only 38% of companies have a defined content strategy. So it would seem that just as they did at the birth of social media, the majority of companies are diving in without a plan. Educational articles and brand sponsored magazines, such as Organic Connections, have been around forever. Agency respondents.

Publishing 79

Publishing Content Marketing B2B 79

Convince & Convert

MARCH 27, 2012

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? The recognition that we are media companies. In all other respects, the content creation activities in both types of companies are generally the same.

Content 131

Content Consultant Marketing Price 131

Oktopost

AUGUST 27, 2020

Moreover, 89% of marketers consider influencers comparable or superior in ROI to other popular marketing tactics. and Epic Content Marketing ; the latter lauded as a “Must-Read Business Book” by Fortune Magazine. Last year, influencer marketing spending demonstrated a 70% growth rate year-over-year , reaching $2.6 Need we say more?!

B2B 125

B2B Influencer LinkedIn SEO 125

Almost Savvy

DECEMBER 15, 2011

You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Did you calculate the ROI of the telephone or the company car before you invested in them? Perhaps, you’ve sent out promotional postcards (a.k.a.

Social Media 100

Social Media ROI Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Did you calculate the ROI of the telephone or the company car before you invested in them? Perhaps, you’ve sent out promotional postcards (a.k.a.

Social Media 100

Social Media ROI Construction Compete 100

Convince & Convert

SEPTEMBER 10, 2015

Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. Video content ROI that isn’t tied directly to products. They’re not interested in your company. Traditional Marketing Meets Visual Creativity. A comparison of Vimeo and YouTube. Quotes From This Episode. “Be

Vimeo 60

Vimeo Video Film How To 60

Adam Sherk

JANUARY 12, 2010

At the end of the day, engaging fans, enhancing the fan experience and boosting ROI should be at the core of any social media strategy implemented by NBA team properties. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Team 179

Team Twitter Facebook Press Release 179

Writtent Blog

FEBRUARY 12, 2014

72% of marketers think that branded content is more effective than magazine advertisements. 82% of marketers who blog see positive ROI for their inbound marketing. Customers who receive email newsletters spend 82% more when they buy from the company. 70% of consumers prefer to get to know a company through original articles.

Content 110

Content B2B Hubspot Marketing 110

Diva Marketing Blog

FEBRUARY 24, 2011

Jamie Turner is the Chief Content Officer for the 60 Second Marketer , the online magazine of BKV Digital and Direct Response. So, if you’re a lawn care company and the typical customer is generating $80/month and stays with you an average of 3 years, then your CLV is $2,880. For some people ROI translates only to sales dollars.

Social Media 75

Social Media ROI How To Cost 75

Buzz Marketing for Technology

FEBRUARY 27, 2009

Most recently we won the 2008 DemandGen Top 10 for Utilizing Marketing Automation to fuel Demand for our work in automating lead nurturing We were also the first consulting company to do 3rd party user research using Facebook asking end consumers how to make their banking experience better We were the 2006 Finalist for the Driving New Demand award (..)

ROI 100

ROI Case Study Consultant Campaign 100

Convince & Convert

FEBRUARY 3, 2016

Lately, it seems to have moved to a dangerous place of ROI, subject lines, and vanity metrics. Place content where they will find it: Tech Crunch, Fast Company, or Venture Beat. Place content where they will find it: Fitfluential, Runner World, or Shape Magazine. This is also one our biggest challenges. highlight to tweet).

Content 60

Content How To Marketing Case Study 60

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. COMPUTER SESSION: Maximise Facebook Business Page and tools to ensure engagement and FBO .

Class 85

Class Training Social Media Case Study 85

Buzz Marketing for Technology

JUNE 28, 2008

intellectual property is contained in the messages and attachments they send through their e-mail systems (source: Message Therapy, CIO Magazine, January, 2005). 3rd party services are usually owned by the individual not the company. Intranet (Finding ROI) White Paper. Governance. Human Resources. Information Architecture.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Razor Social

OCTOBER 14, 2016

If you want to generate ROI from social media, the starting point is great content. Foundrmag is a digital magazine for entrepreneurs by entrepreneurs. Jay Baer is one of the smartest marketing professionals I know and, a couple of years ago, he wrote about companies standing out with their content by providing Youtilities.

Social Media 40

Social Media Curata Influencer ROI 40

OnlineRockersHub Marketing Blog

OCTOBER 26, 2019

Companies with big budgets have senior-level executives flying to conferences discussing ways of adding more people to their clientele. What these companies are exactly doing is offering their prospective customers a tiny taste of their product – or value – to prove to them that they have a worthwhile product. We live in tricky times.

eBook 68

eBook Diagrams Sample Samples 68

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response.

ROI 244

ROI Social Media Metrics Survey 244

Kikolani

MAY 24, 2016

As this need has grown, many companies have popped up to provide personalization for websites. This list includes companies like Evergage or Monetate. That’s where Duda’s built-in website personalization tool comes into play. Not Using Breadcrumbs. Breadcrumbs? What’s that.?

SEO 99

SEO Conversation Mobile Sites 99

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. What is an Industry? What is an Influencer? What commodity does social media create, to make an industry?

Industry 64

Industry Social Media Influencer Mobile 64

Diva Marketing Blog

MARCH 10, 2009

Beth Kanter , prominent social media consultant and founder of BethKanter.org , and Alex Brown , visionary of AlexBrownRacing , will share their insights about the most effective social media tactics to the ROI of social media to how to make it all work on a budget of limited funds and human capital.

Social Media 45

Social Media Marketing MySpace Flickr 45

Buzz Marketing for Technology

JUNE 27, 2008

In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? KM Overview Measurement and ROI Overcoming Knowledge Loss. By Carla ODell on June 18, 2008. Comments (0). APQC on KM.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

ProBlogger

OCTOBER 25, 2016

Their millennial founders Nik Mirkovic and Alex Tomic decided on several when launching the company, and while most traditionalists would be thinking “$10million on just teeth whitening? Media has taken a paradigm shift, no one really watches TV ads, reading, magazines or looking at billboards anymore. Impossible!”

Advertising 20

Advertising Blogger Influencer Retail 20

Buzz Marketing for Technology

JUNE 27, 2008

This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Companies just needed to put the necessary incentives and assurances in place to ensure that people were willing to share their knowledge. Metrics/ROI. Communities.

Movable Type 100

Movable Type Education URL Process 100