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4 Top Facebook Mistakes by Companies in 2012

Atom Thought

Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases. Companies need to realize that their real job begins after getting the likes on Facebook.

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Can Breastfeeding Save Time Magazine?

Twist Image

When was the last time you discussed Time Magazine around the dinner table? It all started when one friend leaned into the table and spoke (in an almost embarrassed whisper), "Did any of you see the cover of Time Magazine ? The real question is this: why did Time Magazine run with that cover story? breastfeeding?

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The New(ish) Trend Of Publishing Within Publishing

Twist Image

What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Owned Media is self-published content. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. Shared Media includes social media but it’s more.

Marketing 367
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Translation and Localization Tips for Publishers

Adam Sherk

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. Here are a few issues to consider when localizing an online newspaper or magazine. – Adam. Translation.

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The 50 Most Innovative Companies

Twist Image

Some of the best ideas (be it for clients of Twist Image or words you read in this Blog) come from reading, learning and hearing about new and innovative companies. " Over the past decade-and-a-half, I've become ever-more fascinated by how similar the success of a band is to that of a company. The 50 most innovative companies.

Company 104
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Content Strategy Tips from Top B2B Brands

Writtent Blog

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. With a sports theme, of course.

B2B 93