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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Here’s an example to demonstrates a marketing communications challenge…getting the new apartment block of a not-for-profit organization rented out.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. When it comes to social media in advertising, we benefit from pay per click models which put paid campaigns within reach for most organizations.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. Canadian Media Consumption Trends. TV watching time is down 6.9

Marketing 199
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Diversity and Inclusion at HP- #mindfulsocial with @dailyslate

Janet Fouts

Maybe you’ve worked somewhere you had to take diversity and inclusion training in order to move up in the company and it was just another box to check off? Or maybe you’d LOVE to find a company that took diversity, inclusion, and equity seriously? Is it unconscious bias tests? About Lesley Slaton Brown.

Project 144
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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 279
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Are You Ready If Wikileaks Targets You?

Dave Fleet

Is your company ready to handle the crisis if an organization like Wikileaks decides to focus its attention on you? The list of organizations getting blindsided by online attacks is growing ever longer. If it doesn’t, find the appropriate people within your organization and work with them to update it.

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Delivering on The Promise of Artificial Intelligence

The Realtime Report

We know how we want our companies to work. To create transformative AI solutions, we need a holistic, synergistic, and simultaneously integrated flow of information,” explains Earley, who has helped companies across industries to manage data to enable digital transformations. Delivering on The Promise of. Artificial Intelligence. “We