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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. A cross-media study conducted in 2013 found the ROIs of TV, radio, online, newspapers, and magazine ads to be between 60% (for TV) and 130% (for magazines). There are people who understand how effective mobile and SMS marketing is.

SMS 87
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

Twitter 279
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7 Design Tips to Take Your Social Campaigns to the Next Level

Later

itsreallynana: Social Media Editor at The Cut & New York Magazine?? Sometimes, even though companies invest a lot of money into the design, the final result isn't good enough. Plus, you can now use Later’s Visual Planner straight from your mobile! @thebirdspapaya: CEO of The Birds Papaya Inc?? Why is that? _

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265
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How Data Is Used to Refine Marketing Messages

Convince & Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Companies used to do this with everything, including product development. Image via BigStockPhoto.com. Or at least we should be. The “Tent Pole” Marketing Model.

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Q & A: How to Solve Every Blogging Problem You’ll Ever Have

Viper Chill

Would you see anything about the industry on a magazine stand. But there it is, growing at an extremely profitable rate, competing with some extremely well established brands and companies with huge marketing budgets. I work in tech during the day (Mobile Security) and so am lucky to do what I love. The second?

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