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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Joel Harrison. He’s also an ambassador and evangelist for B2B more generally, and a regular speaker at conferences and at in-house marketing team meetings. Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

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Is it Time to Re-Think Your Social Media?

yMarketingMatters

Are your videos getting the views you want on YouTube? Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. Is your Twitter following increasing every day? Are you getting comments on your blog? dictionary.com).

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Okay…so we know that companies use big databases of information to track what we buy and when, but why would these software vendors tack “social” onto the front of their products? Intriguing!

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Beauty brand Glossier does this flawlessly by listening to customer feedback, creating products to meet those needs and then posting about it. Format your contest to meet that goal. Did you meet your goal? This works for all companies, not only fashion. View this post on Instagram. A post shared by Glossier (@glossier).

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Top 10 B2B Influencers in 2020

Oktopost

So keeping these qualities in mind, meet are our top 10 B2B experts to follow in 2020 and beyond. You can follow Jay on Twitter | Facebook | Instagram | Youtube | LinkedIn | Blog | . and Epic Content Marketing ; the latter lauded as a “Must-Read Business Book” by Fortune Magazine. The frequency and “freshness” of posts.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Did you calculate the ROI of the telephone or the company car before you invested in them? Meet Your New Chief of Social Media: The Neighbor’s Kid.