Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. Let me explain ….

Social Media 213

Social Media Microblogging B2B Journal 213

Waxing UnLyrical

FEBRUARY 5, 2014

Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur.

Startup 237

Startup Class Eventful Retail 237

Almost Savvy

DECEMBER 15, 2011

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Did you calculate the ROI of the telephone or the company car before you invested in them? Meet Your New Chief of Social Media: The Neighbor’s Kid.

Social Media 273

Social Media ROI Construction Reputation 273

Oktopost

AUGUST 27, 2020

So keeping these qualities in mind, meet are our top 10 B2B experts to follow in 2020 and beyond. Her Twitter feed is also a great place to glean her favorite insights and tips from the MarketingProfs blog , with her own online events and musings mixed in as well. . You can follow Ann on Twitter | Instagram | LinkedIn | Blog .

B2B 125

B2B Influencer LinkedIn SEO 125

Waxing UnLyrical

FEBRUARY 20, 2013

” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Reputation 273

Reputation Consultant News Flickr 273

Buzz Marketing for Technology

JANUARY 4, 2011

As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than the planned 60 minutes helping them prioritize that list. What if there was a better way?

Marketing 229

Marketing Collaboration Buy Training 229

Twist Image

JUNE 25, 2013

Grazing the magazine newsstand on my flight to NYC last week, I was thrilled to see that the latest edition of Fast Company was on sale. He then moved on to become a bestselling author ( How To Be Black ), a well recognized speaker, a a regular contributor at Fast Company and much more. A direct message from Twitter?

Notification 111

Notification iPhone Hotels Instagram 111

Hootsuite

OCTOBER 25, 2021

Beauty brand Glossier does this flawlessly by listening to customer feedback, creating products to meet those needs and then posting about it. Format your contest to meet that goal. Did you meet your goal? This works for all companies, not only fashion. View this post on Instagram. A post shared by Glossier (@glossier).

Social Media 142

Social Media Meme HootSuite Influencer 142

Kikolani

DECEMBER 4, 2012

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Print advertising is a common way to reach people through newspapers and magazines.

Marketing 154

Marketing Message Boards Conference Flickr 154

Adam Sherk

JANUARY 26, 2010

by Adam Sherk on January 26, 2010 So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. Advantage: COLTS __ 4th Quarter: Twitter It gets worse on Twitter – from what I can see neither team has an official profile. Too bad the teams aren’t choosing to directly engage their fans via Twitter.

Team 150

Team Social Media Digg Press Release 150

Buzz Marketing for Technology

JUNE 27, 2008

better meetings. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Social Enterprise: Interview with 7thFloor Magazine. 21 days of wiki adoption. advertising. Barack Obama.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Twist Image

FEBRUARY 13, 2014

While too many people try to strike it rich on Facebook and Twitter , the true value of social media is how it acts as a truth serum for brands. Companies that have spent any semblance of time online know this, in a profound way. Magazine called Reboot: Marketing. Magazine - What Are You Willing to Do for a Click?

GPS 91

GPS Marketing Privacy Review 91

Twist Image

FEBRUARY 16, 2012

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. About an hour before our scheduled meeting, I was sent an email with a PowerPoint attachment. The meeting quickly got cancelled with an apology from the VP. I don't want to cold call companies.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

Social Media 167

Social Media Flipboard Press Release Trends 167

Direct Marketing Observations

MARCH 4, 2010

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. With FitLink , it meets all of those criteria and more. This site from Fitness Magazine might be the coolest. As well, it’s opened my eyes to what we all eat and drink.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Twist Image

JUNE 8, 2013

"This Google / Time Magazine interactive feature shows an amazing amount of detail on how our planet is changing. "Big data for the people (Google) vs. big data for companies. Is IBM (a company with astounding staying power) poised to bring big data smarts into their vast network of huge corporate accounts?"

Apple 90

Apple Repository Microsoft Google 90

Twist Image

DECEMBER 27, 2011

So are Twitter , online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to read a well-written book about the topic that interests you. During the last recession, our company ( Twist Image ) was very lucky. book reading.

Startup 105

Startup Case Study iPhone Project 105

Webbiquity SMM

JANUARY 30, 2012

90+ WordPress CMS Themes and Plugins by Tripwire Magazine. Dainis Graveris presents 33 plugins to “power up and evolve comment form possibilities and security,” including Disqus, WP Ajax Edit Comments, Comment Rating and Twitter Avatars in Comments. by majordojo. ** 5 STARS. WordPress Plugin Compilations and Reviews.

WordPress 184

WordPress Movable Type Review AJAX 184

Keyhole.co

MAY 9, 2023

Promote the giveaway: Leverage your social media channels (Facebook, LinkedIn, Twitter, etc.) Observe how @eclectically_made , an interior decor magazine (80.6K+ followers), asks its audience to share interior designing ideas. For instance, you can ask questions like – When did we establish the company?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Twist Image

MARCH 27, 2012

The January 2012 cover story of Fast Company magazine was all about Generation Flux. It is with this sense of pandemonium that Fast Company has dubbed us - all of us - Generation Flux. While I think that people should start more companies, the reality is that not everyone is cut out for it. fast company magazine.

Apple 108

Apple LinkedIn Skills Trends 108

Twist Image

MAY 29, 2014

Thomas has built a fortune (and some significant companies - like Epsilon ) pushing technology to help marketers. His latest venture is Sprinklr , a company focused on the next evolution of social media by helping big brands get social at scale. The above posting is my monthly column on marketing innovation for Strategy Magazine.

Products 85

Products Sentiment Issues Data 85

Direct Marketing Observations

APRIL 26, 2010

The majority of companies today are not set up to handle this new consumer. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. Even though consumers are changing their behaviors by the second, companies can not move that quickly.

Social Media 173

Social Media Radian6 Apple Marketing 173

Twist Image

FEBRUARY 13, 2013

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" For example, The Atlantic also ran an editorial piece titled, Where Design Meets Technology , that was sponsored by Porsche.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Laurel Papworth

JULY 13, 2010

Probably because companies are getting past the “why should we care?&# If you wanted to advertise a new baby pram, you wouldn’t necessarily choose a TV show about cars or a magazine about trucks to do it, would you? At least with TV and magazines you know that at least nominally, they are there with some focus.

Social Networking 98

Social Networking Advertising comScore CPM 98

Adam Sherk

AUGUST 4, 2010

5,621 68 1,435 2 6 Huffington Post 4,773 8 767 3 7 Forbes 3,661 52 3,958 0 8 The Washington Post 1,941 6 670 0 9 Los Angeles Times 1,899 95 3,620 0 10 USA Today 1,874 0 591 0 11 Breaking News 1,695 50 1,257 0 12 MSNBC 1,573 6 2,465 0 13 Slate Magazine 1,537 18 658 7 14 Reuters 1,531 0 5,740 1 15 Yahoo!

Digg 134

Digg Sites News Activities 134

Convince & Convert

JANUARY 4, 2015

This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. But I want to isolate a finding that strikes at the very heart of the problem companies face when trying to use social media to build their business. Square Peg, Meet Round Hole.

Research 60

Research Hubspot Social Media Platform 60

Almost Savvy

DECEMBER 15, 2011

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Did you calculate the ROI of the telephone or the company car before you invested in them? Meet Your New Chief of Social Media: The Neighbor’s Kid.

Social Media 100

Social Media ROI Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Did you calculate the ROI of the telephone or the company car before you invested in them? Meet Your New Chief of Social Media: The Neighbor’s Kid.

Social Media 100

Social Media ROI Construction Compete 100

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. And what’s better than new customers?

Strategy 60

Strategy Marketing Real Estate Campaign 60

Buffer Social

SEPTEMBER 21, 2016

Duke University professor Dorie Clark — a bestselling author and consultant for various Fortune 500 companies — is an expert in the field of personal branding. magazine, her most recent book, Stand Out , was named the #1 Leadership Book of 2015 by Inc. magazine and was a Washington Post bestseller. Great Quotes.

Brands 40

Brands Reputation Social Media Management Skills 40

Jeff Esposito

JUNE 15, 2011

I got into it three years ago when I was handed a magazine article and given the ultimatum of figuring it out. but in our weekly PR team meeting, social media nearly hit me in the head. She told me to figure out if and how our company should get involve in social networking. At the time, I was content with public relations.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Buffer Social

JULY 28, 2016

It can require some patience to remember there are plenty of people out there who don’t know Twitter recently changed its 140-character rules (and even if they did know, might not be too interested). The campaign that brought in 100 new attendees for a company event. Help your CTO evangelize on social media for your company.

Social Media 76

Social Media Marketing Team Guidelines 76

Twist Image

FEBRUARY 7, 2011

I've had the pleasure of meeting Armstrong on many occasions and knew that when he took on the helm at AOL, things would change. You can see by AOL's performance and some of the media punditry that this is a company in transition. Too many people counted AOL (and him) out. " The new publisher. Is the model perfect? you name it).

Content 111

Content iPad Findability Publishing 111

Kikolani

JANUARY 13, 2012

What about super-sized attention—the kind you get when someone likes Drudge or Time magazine links to your blog because of your work? 6 Ways To Tell If You’re Social Media-Ready – Some companies would fare better to run like hell from social media than use 2012 to join the conversation. Well, here are some tips on how to do that.

Mashup 115

Mashup Resources Quantcast Yahoo 115

ProBlogger

MAY 30, 2013

You’ve probably been at a party where some fool is talking his face off at everyone he meets. Back in the day, companies used to spray and pray. They sprayed their message in as many places as possible (magazines, newspapers, TV, radio, etc) and prayed that they picked the right advertising spots. We had to believe them.

Engagement 46

Engagement eBook Questions Survey 46

Razor Social

MAY 15, 2019

You’ll find that power influencers sometimes publish articles on media sites, but media influencers are more likely to be journalists who write for one or multiple magazines. They are influential because they have access to the audience of the magazine they write for. Connectors – You know the people who seem to know everyone.

Influencer 104

Influencer Social Media How To Campaign 104

Hootsuite

OCTOBER 24, 2022

If you don’t have amazing interior shots from current or previous listings, share ones from your peers or partners, like custom builders or design magazines. There are lots of people you rely on: Photographers, mortgage brokers, staging and cleaning companies, etc. Meet your people where they are. It’s great inspiration!

Real Estate 79

Real Estate Social Media HootSuite Instagram 79