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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. With advent of commercial radio (and TV later) and the rise of national magazines and newspapers, the media became truly about the masses. Yes, it’s all to do with social media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It doesn’t matter what industry you’re in. It’s about humanization.

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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates.

Airlines 196
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

5 People Who Broke the Rules of Social Media and Succeeded (Mashable): Real success stories and the experiences learned is the subject of this article. Which Social Media Channels Should You Be Using? The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.

Marketing 265
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting. And Chris is right: while seen as a kind gesture by the giver, it’s exploitative.

Products 267
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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

There are so many blogs out there that regurgitate news, causing clutter in the blogosphere. Smashing Magazine ), among other things. Go to local or national face-to-face events to meet other bloggers. I’d much rather pay homage to this promotional products company. How does one do this?