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Can Products And Services Be More Social Than Humans?

Twist Image

Thomas has built a fortune (and some significant companies - like Epsilon ) pushing technology to help marketers. His latest venture is Sprinklr , a company focused on the next evolution of social media by helping big brands get social at scale. The above posting is my monthly column on marketing innovation for Strategy Magazine.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

You’ll find that power influencers sometimes publish articles on media sites, but media influencers are more likely to be journalists who write for one or multiple magazines. They are influential because they have access to the audience of the magazine they write for. Connectors – You know the people who seem to know everyone.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer Social

It will even gauge sentiment. Their sentiment score was 92% positive, and they have some really influential sites talking about them — including Wikipedia. Quality and quantity of the main content depends on how well the content meets the purpose of the page. Here’s a little more on three intriguing ones.

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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. That’s why she describes social teams as “the last line of defense between the company and the public.”. However, the change hit NASDAQ harder than most.

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It's Time for Real-Time

Convince & Convert

We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. Here are a few options for titles.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Your company needs to be part of that conversation. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. It’s about having a strategy for making your company or organization more like a person and less like a machine. Be where your customers are.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

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